Campaigns
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Objective:
To conduct a door-to-door distribution to the 5,000 best prospects near to 120 dealerships in order to publicise a showroom event
Strategy:
LinkDirect combined the local market knowledge of the dealers with SMART door-to-door clustering techniques to identify households offering the greatest potential for diesel sales. The profiling of existing customer data was critical to establish the right target demographic. Deliverable clusters of households with specific demographic profiles were created to provide the best balance between delivery efficiency, cost and target market penetration.
Results:
Across the 120 dealers taking part in the events, 3,213 people attended, there were 11,842 phone enquiries, 467 test drives were undertaken and 98 vehicles were sold. All of this was achieved by using LinkDirect's innovative approach and sophisticated targeting achieve near direct mail accuracy at a far more attractive cost. |
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