Targeted Directory Distribution with Pinpoint Accuracy
Since establishing a specific
department in 1998, LinkDirect has worked for the three main UK publishers: BT (The Phone Book), Thomson (Thomson Local), and Yell (Yellow Pages), delivering directories to both residential and business addresses.
Our commitment to high quality delivery and our investment in new solutions in the marketplace meant that in 2007 we beat several other
directory distributors
in the UK to be awarded the prestigious "Distribution House of the Year" award by the DPA (Data Publishers Association).
We were also the first UK company to conduct a targeted
directory delivery
back in 2005, and have delivered products targeted specifically to businesses.
GPS Targeting and our SMART mapping system
Backing up the success of our operations, we developed an in-house mapping and round creation software tool (SMART), which allows for bespoke targeting of deliveries to levels of pinpoint accuracy at individual address level.
We also use external auditors to provide customers with independent feedback on the success of all our
distribution, catalogue and heavy item distributions,
and more recently have extended this accountability by using GPS logging of deliveries.
A field force of over 40,000 well-trained individuals have been used by our directory division, on deliveries from Lands End to John O'Groats, backed up by our Supervisors, Area Managers, and the
Directory Distribution
team at Head Office in Birkenhead.
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