High Income Families

High Income Families are found in the more affluent and leafy suburbs, where only professionals and wealthy business-people can afford the premium prices of large, owner occupied housing.

These are typically family areas, where houses have four or more bedrooms and generous gardens. Such areas are frequented neither by first time buyers nor by fragile pensioners, but by two-income, two-car households where children as well as parents are performance and achievement oriented.

Key Characteristics :

Detached Housing
Professional / Managerial
Outright Home Owners
Aged 45-54

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