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Services - Mosaic Targeting |
Council Flats

Council Flats
includes high rise flats, large municipal overspill estates and
smaller developments of local authority maisonettes and mid-rise
dwellings. These are commonly areas of very low incomes and aspirations,
where watching television is often the principal form of leisure
activity and where consumers are often unable to afford more than
basic brands and products. These are areas with a high demand for
consumer credit and where the mail order catalogue is used for durable
purchases.
Key Characteristics :
Flats
Local Authority Rented Accomodation
Unskilled
Single
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