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Services - Mosaic Targeting

Town Houses And Flats

Town Houses And Flats

Whereas Victorian Low Status areas were originally developed to house the growing workforce of 19th century industrial towns, Town Houses & Flats are typically areas of lower and middle income housing for junior administrative and service employees. Such areas are found typically in small market towns and service centres, in the older areas of towns where large houses have been divided into small flats and in early turn of the century areas of high density terraced housing designed for clerks and the junior managers in the service industries of large cities. These areas today house people who typically use inter-personal rather than craft skills in their work, who are well informed and sociable in their lifestyles, and relatively unambitious in their material aspirations.

Key Characteristics :

Terraced
65+
Private Rented
Service Employment

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