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Services - Mosaic Targeting |
Town Houses And Flats

Whereas
Victorian Low Status areas were originally developed to house the
growing workforce of 19th century industrial towns, Town Houses
& Flats are typically areas of lower and middle income housing for
junior administrative and service employees. Such areas are found
typically in small market towns and service centres, in the older
areas of towns where large houses have been divided into small flats
and in early turn of the century areas of high density terraced
housing designed for clerks and the junior managers in the service
industries of large cities. These areas today house people who typically
use inter-personal rather than craft skills in their work, who are
well informed and sociable in their lifestyles, and relatively unambitious
in their material aspirations.
Key Characteristics :
Terraced
65+
Private Rented
Service Employment
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