Independant Elders

As the nation's population ages, Independent Elders represent a rapidly increasing target audience. Here we find retired and soon-to-be-retired people who are still fit enough to look after themselves, and who typically own their own houses, purpose built flats or sheltered accommodation. Whilst household income is low, low expenditure on rent, mortgages or children leads to quite high levels of discretionary expenditure. With their accumulated capital these are also excellent markets for many financial products.

Key Characteristics :

Outright Home Owners
55+
Single

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