Mortgaged Families

Mortgaged families consists mostly of areas of newly built private housing, typically lived in by younger households often burdened by high levels of mortgage repayment. Whilst most of these areas contain young families living on the outskirts of towns and cities, we find an increasing number of young single people and childless couples in this group, often living in in-fill housing in older areas. The furnishing and decoration of homes and gardens is a key focus of their leisure activities and shopping trips are undertaken by the entire family to retail multiples in newly developed retail parks in out-of-town locations.

Key Characteristics :

Newly Built Housing
Credit Searches
Mortgaged Owners
Cohabitees
25-34

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