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Services - Mosaic Targeting |
Country Dwellers

Country
Dwellers consists of genuinely rural areas beyond the commuter belt
of villages with their newly built estates, where houses have names
rather than numbers and where agriculture remains a significant
source of local employment. Such areas vary considerably in their
levels of affluence from the gentrified villages of the New Forest
and Sussex Weald to the impoverished hamlets of the Celtic fringes.
But they all share problems of access to modern retail multiples
and a resistance to the growing depersonalisation of modern consumer
society.
Key Characteristics :
Detached
Agriculture
45-54
Outright home owners
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