Country Dwellers

Country Dwellers consists of genuinely rural areas beyond the commuter belt of villages with their newly built estates, where houses have names rather than numbers and where agriculture remains a significant source of local employment. Such areas vary considerably in their levels of affluence from the gentrified villages of the New Forest and Sussex Weald to the impoverished hamlets of the Celtic fringes. But they all share problems of access to modern retail multiples and a resistance to the growing depersonalisation of modern consumer society.

Key Characteristics :

Detached
Agriculture
45-54
Outright home owners

Back to MOSAIC Groupings