Institutional Areas

Institutional Areas consist of neighbourhoods which for various reasons do not conform to a typical household pattern. These include areas of military housing and areas where people live in institutions such as prisons, hospitals, boarding schools and religious retreats. These areas are inappropriate for many forms of consumer advertising and are often best ignored when profiling product users.

Key Characteristics :

Young Children
25-34
Single
Service industry
Private rented
Terraced
Credit Searches
CCJ's

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