LEAFLET DISTRIBUTION

Leaflet Distribution (in the context of direct marketing) is the delivery of advertising material in the form of leaflets to households, through letterboxes. Usually done as part of an advertising campaign, it is a form of Letterbox Marketing.

Leaflet distribution is one of the most potent, penetrating and flexible direct response advertising methods. With a turnover approaching £200 million for the eight billion items delivered directly to the target market through letterboxes, only TV surpasses it for advertising spend.

As long as an item can fit through a letterbox, there is no limit to the creative potential for the clients' leaflet, sample or brochure. Even if it can't fit through the letterbox, LinkDirect will find a solution, using a variety of techniques to ensure that the target receives the promotional material.

The ability of a leaflet distribution to create Doormat Impact and place the client's promotion in the hands of his potential customers in their own homes is the distinctive feature that sets it apart from other forms of media.

As competitive media becomes more fragmented, the ability of the leaflet distribution industry to talk directly to the target market will ensure its' continued growth.

Have a look at our 'Services' pages for the various methods we can employ to carry out Leaflet Distribution for your company.