LEAFLET DROP

A leaflet drop (in the context of Direct Marketing) is the delivery of advertising material, in the form of leaflets, to households via letterboxes. Usually done as part of an advertising campaign, it is a form of Letterbox Marketing.

Leaflet drops are recognised as one of the most potent, penetrating and flexible direct response advertising methods. With a turnover approaching £200 million for the eight billion items delivered directly to the target market through letterboxes, only TV surpasses it for advertising spend.

The ability of a leaflet drop to create Doormat Impact and place the client's promotion in the hands of his potential customers in their own homes is the distinctive feature that sets it apart from other forms of media.

As long as a leaflet can fit through a letterbox, there is no limit to the creative potential for the clients' leaflet.

As competitive media becomes more fragmented, the ability of the door drop industry to talk directly to the target market will ensure its' continued growth.

Have a look at our 'Services' pages for the various methods we can employ to plan and carry out a leaflet drop for your company.