Mosaic Targeting

There are 52 MOSAIC types, and 12 Lifestyle groupings. On these pages we have only listed the 12 groupings - for more extensive information, please get in touch.

Click on the groupings to get a more detailed description.

Also available to download is a MOSAIC flipchart presentation :
CLICK HERE to download it (size: 3MB; this could take a while on slower connections).

GROUP DESCRIPTION % OF UK Group A High Income Families 9.9% Group B Suburban Semis 11.0% Group C Blue Collar Owners 13.0% Group D Low Rise Council 14.4% Group E Council Flats 6.8% Group F Victorian Low Status 9.4% Group G Town Houses & Flats 9.4% Group H Stylish Singles 5.2% Group I Independent Elders 7.4% Group J Mortgaged Families 6.2% Group K Country Dwellers 7.0% Group L Institutional Areas 0.3%