Campaigns
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Objective
Using door-to-door distribution as a lower-cost alternative to direct mail, the aim was to achieve as close to 100% coverage as possible for a leaflet distribution to UK constituencies.
Method
Using our in-house software Link Extra, we analysed the constituencies’ distribution requirements and determined the most relevant distribution methodology, which we then applied to each postcode sector. A mix of all four distribution methods - Solus, Newslink, Royal Mail Door to Door and Direct Mail are usually employed to achieve the best possible coverage.
Results
Working with the major political parties as well as individual MPs, we have been able to deliver their strategic and tactical messages to keep constituents informed on a highly cost-effective basis. |
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