Campaigns
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Objective
To establish regular accountable distribution for an upmarket lifestyle magazine and be in a position to prove high levels of efficiency and accountability.
Method
Using SMART, our in-house round-creation and mapping software, we carefully established distributor routes targeting only those properties that met the clients’ profile. Distributors were recruited locally for each round and briefed accordingly. Each distributor was required to carry a GPS (Global Positioning System) tracker, which records the position of the user over time using satellites. So we were able to view the exact route taken by each distributor on each distribution day worked. This unique level of accountability provides reassurance to us, the client and their advertisers that we are providing the best possible service, and gives confidence that every magazine printed is reaching its target.
Result
Owing to the accuracy and accountability of the service provided, in this case the client has placed repeat business and launched further titles.
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