Targeting

Today, promotional campaigns and client expectations are demanding more precise targeting methods in order to minimise wastage whilst maximising response.

By using Europe's most advanced geo-demographic database, Experian's MOSAIC, LinkDirect is able to offer clients today's most sophisticated targeting system.

These facilities used in conjunction with the Target Group Index (TGI), provide sector rankings identifying the areas of greatest market potential.

CLICK HERE for more detailed information about targeting with MOSAIC.

For promotional campaigns requiring specific targeting, LinkDirect offers the ability to target sub-sectors, as specific as individual street levels, to clients with a precise knowledge of their target market.