WRITTEN ON July 13th, 2011 BY chris AND STORED IN General, Leaflet Distribution
Tags: door drop, panorama
Link Direct is deeply dismayed to read that the BBC has rejected our criticism of its Panorama programme ‘Why Hate Junk Mail’ in today’s Daily Post.
We have written to the BBC director general Mark Thompson, to complain about this fundamentally flawed programme which we believe discredited our industry and blurred the lines between advertising mail and scam mail. Critically even before addressing scam mail we believe the programme presented an appalling biased negative picture of junk mail – or advertising mail in more balanced language. Only one voice from the Direct Marking Association was put forward to defend our industry while a raft of detractors were interviewed. Moreover Tom Heap, the presenter, as one of the country’s prime critics of unaddressed mail was the last person who should have been fronting a balanced investigation into our industry. His rhetoric and tone from the very outset of the programme was biased against our industry.
For the record the BBC has told today’s Daily Post: “The Direct Marketing Association was featured in the programme defending the industry.
“It said direct marketing was worth £16bn a year in sales, and provided a valuable service.
“Furthermore, it disputed the idea that items sent out by its members fell into the category of junk mail.”
The spokesman added: “ The programme made clear that the overwhelming majority of junk/direct mailers are legitimate.
“However, the damage done by criminal gangs based abroad targeting the vulnerable with scam mail and the ease with which the gangs exploit the Royal Mail’s Local Look service is a matter of grave concern and merited being brought to public attention.”
However we again ask where was the balance? Why were there not case studies of businesses or charities who use advertising mail to grow their firm or donations, pay their taxes, create jobs? Where were the consumers who benefit from unaddressed mail? We know 17m people responded to unaddressed mail last year – we are an important industry playing our part in helping the battered British economy. No recognition was given to this.
Moreover the BBC’s comment today fails to address our concerns about the dreadfully unbalanced environmental case put in the programme. Tom Heap as a specialist in this area really should at best know better and at worst feel embarrassed for such shameless scaremongering. The use of Cornwall Council as a case study presented a totally false picture of the industry. Cornwall is one of the worst councils in Britain for recycling hence why it was putting so much unaddressed mail waste into landfill. In fact the industry has made huge strides in recent years to improve its green record. Today 75pc of all advertising mail is recycled and since 2003 the volume of advertising mail being sent to landfill has plunged by 80pc, moreover advertising mail represents just 0.4pc of the average household’s waste. Moreover the vast majority of leaflets are made from recycled paper already.
These critically important facts were scandalously absent from the programme. And without presenting or acknowledging these facts the programme is deeply and profoundly flawed and biased.
Furthermore the industry has actually moved on enormously with technology. This enables it to target leaflets much more accurately ensuring households receive mail relevant to their interests and tastes. This cuts down massively on the number of leaflets that need to be printed and therefore dramatically reduces waste. But again the programme failed to properly acknowledge this.
We look forward to receiving a more considered detailed response from Mark Thompson than this feeble statement that fails to address our fundamental concerns.
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WRITTEN ON July 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Tags: bbc, door drop marketing, junk mail, panorama
Link Direct has written to the BBC Director General Mark Thompson demanding a right to reply following a BBC One Panorama programme which it claims fundamentally misrepresented its industry.
Chris Roxburgh, a director of the Merseyside based door drop firm, said he is furious about the contents of the Panorama programme ‘Why Hate Junk Mail?’ broadcast on Monday July 4.
“This programme was fundamentally flawed, clumsy, ill informed and unbalanced,” he said. “I am demanding from Mark Thompson the opportunity of putting our industry’s side of the story as a matter of priority to try and correct the damage this programme has done to a sector than supports 280,000 jobs and contributes £27bn to the UK economy.”
Mr Roxburgh said a major and damaging misjudgement of the programme was the decision to crow bar a study of ‘junk mail’, or advertising mail in the industry’s more balanced language, into an investigation into scam mail.
“This was an appalling journalistic misjudgement,” he said. “Our sector has nothing whatsoever to do with scam mail and it is outlandish and deeply damaging to us that we were thrust into the spotlight with this criminal activity. Immediately we were tarred with the negative connotations of criminality and the lines between junk mail and scam mail became far too blurred. A Panorama investigation examining the scourge of scam mail would have a far more sensible and legitimate programme. To drag door drop into this debate however was utterly wrong and has smeared us by association.”
Mr Roxburgh said the environmental case about unaddressed mail was very poorly made.
“The programme’s presenter Tom Heap as a specialist in this area really should at best know better and at worst feel embarrassed for such shameless scaremongering,” he said. “The use of Cornwall Council as a case study presented a totally false picture of the industry. Cornwall is one of the worst councils in Britain for recycling hence why it was putting so much unaddressed mail waste into landfill. In fact the industry has made huge strides in recent years to improve its green record. Today 75pc of all advertising mail is recycled, since 2003 the volume of advertising mail being sent to landfill has plunged by 80pc and now advertising mail represents just 0.4pc of the average household’s waste. Moreover the vast majority of leaflets are made from recycled paper already. And furthermore the industry has actually moved on enormously with technology. This enables it to target leaflets much more accurately ensuring households receive mail relevant to their interests and tastes. This cuts down massively on the number of leaflets that need to be printed and therefore dramatically reduces waste. These critically important factors were totally misrepresented it this deeply flawed programme.”
Mr Roxburgh said the tone of the programme from beginning to end was quite shockingly biased against advertising mail.
“From the very beginning Tom Heap’s script trotted out the same hackneyed arguments against ‘junk mail’ and what an expensive, environmentally damaging nuisance it is,” he said. “It was clear he had made his mind up about our industry before the programme had started. As a result his negative opinion was presented as fact and little airtime was given to our sector to robustly defend itself.
“Where was the balance? For example where was the business that needs advertising mail to win custom, to pay its bills, staff and taxes? Where was the consumer who has benefited from offers and information in advertising mail? In 2010 17m responded to mail marketing and the industry is worth a staggering £27bn, so it is irrefutable that consumers are benefiting in huge numbers. It is therefore quite unbelievable that more airtime was not given to show these benefits. Particularly so when we are in a recession and mail marketing is one of the most important and effective marketing tools for many businesses and charities to attract business and raise money.
Mr Roxburgh said the programme was further misleading as it omitted to mention that householders can opt out of advertising mail by signing up to the Your Choice service.
“Already a very large number of households are signed up for this, so if you do not want advertising mail you do not have to receive it. To not mention this was a glaring error and again piled more negativity and bad feeling towards our sector.”
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WRITTEN ON May 16th, 2011 BY chris AND STORED IN General
Tags: marketing, marketing award, SMART-Drop
News release from Link Direct, door drop marketing and distribution company
Release date: May 16 2011
Link Direct scoops national innovation award
North West based door drop marketing firm Link Direct is celebrating after scooping a major marketing industry innovation award.
£6m turnover Link Direct is one the UK’s leading door drop marketing firms. The Birkenhead based firm picked up the Direct Marketing Association (DMA) Northern Lights Innovation Award at a glittering ceremony in Leeds. The award was presented to Link Direct director Peter Rand in recognition of the firm’s ground breaking new Smart-Drop ‘mapping’ software. Judges said the software is making an outstanding contribution to the industry by enabling clients to target specific demographics of people with unaddressed mail with greater accuracy than ever before.
Presenting the award DMA board director Chris Combemale said: “Link Direct’s entry resonated with the judging panel due to the fact it closely matches DMA goals to cut wastage by eliminating poorly targeted letterbox items and minimising landfill.”
Mr Rand said the award is ‘a huge moment’ for the firm after it committed more than two years and considerable investment in developing Smart Drop.
“We have worked so hard on Smart Drop trying to develop a genuinely innovative software package which changes and improves our industry,” he said. “We believe Smart Drop is achieving that not only allowing clients to target people with greater accuracy and return on investment but also making our industry far greener. We know it is helping our clients win business and cut costs and this award means a lot after we invested considerable cash and faith in the project. It is fantastic to see it out there in the brutally honest commercial world – working. We believe Smart Drop is now the future of unaddressed mail.”
The DMA Northern Lights Awards consisted of two categories – DMA Northern Lights Innovation Award for the organisation which has truly innovated the direct marketing industry in the past 12 months and DMA Northern Star Award for the individual who has made an outstanding contribution to the industry. The awards were open to supplier, client and agency members of the DMA in the region.
For further information on SMART-Drop contact: Chris Roxburgh Email: croxburgh@linkdirect.co.uk or any member of the Link Direct team TEL: 0151 647 5535 visit:
http://www.smart-drop.co.uk/contact/
About the Direct Marketing Association
The Direct Marketing Association (DMA) is Europe’s largest and most influential professional body to serve the multi-billion pound direct marketing industry. Through its unique suite of services and programme of activities, the DMA promotes the business interests of its corporate members and drives the growth of the direct marketing industry as a whole.
The Association supports the professional and commercial development of its members through offering a range of business services, including: networking and knowledge-sharing events; cutting-edge industry studies and research; updates and analysis on the latest political and legal developments; business support tools; and specialised legal advice.
On a wider scale, the DMA UK works to maintain the industry’s self-regulatory framework by developing industry standards of best professional practice; engaging with government and other policymakers on legislative matters that affect the industry; and producing industry standards that guide the sustainable development of direct marketing. The DMA also provides thought leadership for industry, and raises its profile through an active PR programme and ongoing community initiatives.
All of the DMA’s activities are directed at engendering political, commercial and consumer faith in the value of direct marketing.
Link Direct background
Link Direct is a nationally operating door drop marketing company that offers the complete range of door-to-door distribution services to publishers, advertisers and advertising agencies.
Since forming in 1995, it has established a reputation for good value and excellence in its core services of - Leaflet Distribution, Free Newspaper Distribution, Directory Distribution, Royal Mail Door to Door distribution, and Direct Mail.
To ensure its distributions are as targeted, effective and environmental as possible, it uses Database Management, Profiling and Response Analysis, while its Direct Mail division is available for arranging postal coverage of those areas that cannot be reached by a leaflet distribution.
It also offers a comprehensive range of marketing support services, with Experian’s Mosaic as its main in-house targeting and mapping system.
For a quote for newspaper distribution, directory distribution or leaflet distribution, visit www.linkdirect.co.uk
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WRITTEN ON May 4th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Tags: demographic, door drop, government, SMART-Drop, SMEs, uk
Door drop marketing perfect growth tool for small businesses
The Government is ploughing enormous effort into encouraging small businesses. The recent launch of the Start Up Britain campaign saw the Prime Minister herald ‘the decade of enterprise’. Behind the lofty rhetoric the Government is keenly aware that it needs a dynamic small business sector to drive the country out of recession creating jobs and wealth. Growth is no longer going to come from an expanding public sector or financial services sector or from a housing bubble the three factors which drove growth in the last decade. In total a third of the UK workforce, 12m people, are employed by the UK’s 4.7m smaller firms and the Government knows the sector must grow especially with so many jobs being lost in the public sector.
Here at Link Direct we work across the public and private sector and many of our clients are large PLCs. However, small businesses remain our biggest client group. In essence our services are an ideal growth and sales tool for small to medium sized firms (SMEs). We are a door drop marketing firm. Our industry is often derided as ‘junk mail’. But, look a little closer and the statistics tell a powerful and compelling story. Recent figures published in Marketing Week show that unaddressed mail marketing is actually growing – and fast. In 2010 the top ten biggest unaddressed advertisers spent £38.8m, up from £27.2m in 2009. The 43% increase compares with the 7% uplift widely forecast for the entire advertising market in 2010. The prime reason for this – and we saw it in the recession in the 1990s – is that unaddressed mail is one of the most affordable and effective forms of marketing available – especially to SMEs. We see ourselves as a key element of the marketing mix for smaller firms helping them win business and inform their target audiences about who they are and what they do.
Moreover huge investment has been gone into the technology behind door drop leaflets which can really help SMEs. Better data modeling and postcode targeting tools have boosted marketers’ ability to plan and execute unaddressed campaigns to clearly defined target audiences. We have our own software called SMART-Drop and believe it is a giant leap forward for our industry. By using this technology firms slash down on the number of leaflets they need making it immediately more green and cost effective. And critically SMEs know they are hitting the right target customers. And unless you are selling a universal product, that everyone buys, this is very important advance.
As one example an SME client a motor dealership recently used SMART- Drop to target households within the same area by income. This way it could market its executive, mid range and coupe cars to the right households by defined demographic criteria.
If you are a small business wanting to target consumers by demographic anywhere in the UK why not give us a call for an informal discussion?
For further information contact Chris Roxburgh Email: croxburgh@linkdirect.co.uk Tel: 0151 647 5535
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WRITTEN ON April 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Tags: cost, mail, marketing, post, royal mail, unaddressed mail
Businesses and organisations that invest in direct mail as a form of marketing to consumers will have been dismayed by the latest inflation busting increases to the price of stamps. For marketeers or public bodies operating on reduced budgets it really could not have come at a worse time.
It is our view here at Link Direct that these hikes will actually push more firms towards targeted ‘unaddressed mail’ which provides much better value as it is delivered by hand. Link Direct specialises in unaddressed mail marketing and we have a team of more than 30,000 deliverers nationwide who can deliver your leaflet. In fact the hike in stamps comes at time when unaddressed mail is becoming more and more effective at targeting specific groups of people thanks to advances in technology.
Our newly developed SMART –Drop software is right at the cutting edge of these advances. It presents a real alternative to direct mail. SMART-Drop is already delivering major door drop results for high street names and the SME market. As an example one well known soft drinks manufacturer recently used SMART-Drop to support its products around supermarkets. Its main target market was 18-25 year olds and SMART-Drop was used to identify areas of the UK where large numbers of this age group lived. The results produced predictably high results in towns and cities with universities. Using SMART-Drop the client was able to pin point with increased accuracy where this age group lived in those areas. As a result the client dramatically reduced the number of leaflets it needed to print. Instead of printing and delivering 100,000 leaflets to reach 39,000 of the target market, the client printed and delivered 43,000 leaflets to reach 36,000 of its target market slashing production and delivery costs.
We believe this is the future of mail marketing – technology is allowing us to be more precise and have much greater impact.
Moreover independent data is backing up our theory that unaddressed mail marketing is becoming more effective and more widely used. New figures published in Marketing Week show that unaddressed mail marketing is actually growing – and fast. In 2010 the top ten biggest unaddressed advertisers spent £38.8m, up from £27.2m in 2009. The 43% increase compares with the 7% uplift widely forecast for the entire advertising market in 2010.
Furthermore the British Marketing Survey recently found that leaflets through the door led to a near 7% response rate in the quarter - the highest of all forms of advertising - with its nearest rival, TV, on 4.9%.
Unaddressed mail or ‘leafleting’ together with many old inventions like the car, the camera or the phone may have been around a while but far from becoming a dinosaur it is actually becoming more popular with advances in technology.
So if you are thinking of switching from direct mail to targeted unaddressed mail why not call us for an informal discussion? Or come to our SMART-Drop seminar in London on May 17. More details can be found on our blog page.
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WRITTEN ON March 31st, 2011 BY chris AND STORED IN General, Leaflet Distribution
Tags: door drop marketing, leafleting, london, seminar, SMART-Drop
The door drop marketing industry is confounding the recession. While investment in traditional forms of advertising such as newspaper, radio and TV is plunging, investment in unaddressed mail or ‘leafleting’ is increasing. New figures published in Marketing Week show that unaddressed mail marketing is actually growing. In 2010 the top ten biggest unaddressed advertisers spent £38.8m, up from £27.2m in 2009. The 43% increase compares with the 7% uplift widely forecast for the entire advertising market in 2010. If you want to know why unaddressed mail advertising is becoming more effective than ever and how you can harness its power then we have the ideal seminar for you.
On May 17 in Central London Link Direct is staging its latest seminar examining the impact of its new revolutionary SMART-Drop distribution service – exactly one year after its official launch.
SMART-Drop essentially offers your firm or organisation the ability to intelligently target homes across the UK with unaddressed mail. Although the concept of leafleting is one of the most established forms of promotion, SMART-Drop is transforming its impact and ability to target specific demographics of people. Our findings show that the return on investment levels are increasingly sharply as a result of this more accurate form of leafleting. We want you and your product, service or message to benefit from this important advance in marketing. We want SMART-Drop to be your secret weapon.
As an example one well known soft drinks manufacturer wanted to provide tactical support for their products around branches of a supermarket chain. Its main target market was 18-25 year olds and the task for SMART-Drop was to identify areas of the UK where large numbers of this age group lived. The results produced predictably high results in towns and cities with universities. Using SMART-Drop the client was able to pin point with increased accuracy where this age group lived in those areas. As a result the client dramatically reduced the number of leaflets they needed to print. Instead of printing and delivering 100,000 leaflets to reach 39,000 of the target market, the client printed and delivered 43,000 leaflets reaching 36,000 of its target market slashing production and delivery costs. Moreover the environmental impact was significantly improved.
This is exactly the kind of case study we will be examining. What our seminar wants to show you a year into SMART-Drop is how it works in practice – and how you can use best harness its power. We have a range of informed entertaining speakers who will spell out with real life case studies what it is, what it does, who uses it, where they use it and how they use it. Our seminar will held in the impressive surroundings of the Lutyens Room at Royal Institute of British Architects (RIBA).
Seminar programme:
09.00 Registration & Coffee
09.30 Chairman’s Opening Remarks
Chris Roxburgh, Managing Director – LinkDirect Ltd
09.35 Door Drops – Myths & Misconceptions
Rick Pullan, Director – The Business Development Agency
09.55 Door Drop Validation Trends
Steve Thompson, Managing Director – Stepcheck Ltd
10.15 Mosaic 2010 – A Targeting Data Update
Jason Ablett, Consultant – Experian
10.35 SMART-Drop – The Service
Graham Dodd, Managing Director – The Letterbox Consultancy Ltd
11.00 Questions
11.10 Tea/coffee
11.30 Effective Planning – Driving Trial in f.m.c.g.
How Tangerine approach f.m.c.g. and the fact that changes in the way coupons are handled, make it possible to take a new view of media choices. SMART-Drop is an important development in this, as it takes the open-minded view that all media should be judged on their true merits.
James Sherwin, Director, Tangerine – CVC
11.50 Consumer Insight Lies at the Heart of Effective Local Media Strategies
This case study will show how SMART-Drop targeting is transforming results for a major, nationwide client.
Matt Stewart, Head of Insight & Data Strategy, EMO
12.10 Why is creativity and copywriting in door drop material so poor?
Andy Owen, Managing Director – Andy Owen & Associates
12.40 Questions
12.55 Chairman’s Closing Remarks
13.00 Close
There are a limited number of places available for this seminar, so guarantee your place by booking it today.
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WRITTEN ON March 14th, 2011 BY chris AND STORED IN Uncategorized
Tags: door drop, door drop marketing, door-to-door marketing, SMEs, top tips
Chris Roxburgh is a director of one of the UK’s leading door drop marketing firms ‘Link Direct’ http://www.linkdirect.co.uk/ . Although he works with PLCs and the public sector, SMEs are his biggest single client group. Link Direct works with SMEs across the UK and employs over 36,000 distributors each year
Small to medium sized firms spend huge amounts on leaflet promotion every year. Unaddressed mail or ‘Door Drop’ marketing is one of the most established forms of consumer targeted advertising. It further has a response rate superior to TV, radio and newspapers. Moreover with new technology unaddressed mail is becoming more sophisticated and can be targeted to the precise audiences for your product or service.
However, it is also possible waste time, cash and effort by getting it wrong.
So how do you harness the power of door drop?
1.. Doormat impact. There is no point investing hard earned cash on a leaflet that fails to grab the imagination. So ensure you employ a design agency that knows the unaddressed mail market. Ask for a range of concept ideas testing different sales text, shapes, sizes and colours. Test these concepts out with colleagues, friends and contacts.
2. Use a reputable firm Always use a Door Drop practitioner who is member of the Direct Marketing Association (DMA). DMA practitioners agree to abide by a Code of Practice and are vetted to ensure that they have the necessary equipment and resources to undertake campaigns.
For background visit: www.dma.org.uk.
3. Use the right distribution channels. There are a number of different Door Drop channels you can use. Each has its own characteristics. The three main channels are: a) Royal Mail Door to Door; b) Free Weekly Newspaper Distribution Network c) Independent Team Distribution Network. Your Door Drop firm can help you choose the right channel for your product or service.
Some channels offer ‘Solus’ delivery this ensures your leaflet should be the only item delivered at that time. Other channels offer different types of ‘Shared’ delivery, where more than one item is delivered at the same time. The delivery method will have a bearing on cost.
5. Use technology. Ask your Door Drop firm about ‘intelligent’ targeting. Most campaigns are co-ordinated by postcode. It is possible, however, with new technology to target households within postcode areas more accurately. This ensures your leaflet is delivered to homes which match your target audience. You can also feed in your own data on customers to help accurately target the right households.
As an example one retail client recently used our targeting software ‘SMART-Drop’ to target predominantly Muslim homes for Ramadan, the Islamic month of fasting. Another motor dealership client used technology to target households within the same area by income. This way it could market its executive, mid-range and coupe cars to the right households by defined demographic criteria. Another soft drinks manufacturer used software to target areas where 18-25 year olds lived. As a result it dramatically reduced the number of leaflets it needed from 100,000 leaflets to reach 39,000 target customers, to 43,000 leaflets to reach 36,000 target customers slashing production and delivery costs.
6. Consider using delivery checks. Ask your Door Drop suppliers what delivery checks are included in the contract price. Some suppliers offer a form of delivery checking as standard. This is where the distribution company engages someone other than the deliverer to carry out checks to assess whether delivery has taken place or whether the householder recalls receiving item. This is sometimes called ‘back checking’ and can be done by telephone or ‘face to face’.
7. PLAN, PLAN, PLAN. Make sure you plan your campaign with your door drop firm from start to finish to prevent costly and disruptive problems. Different delivery channels have different lead times. Your Door Drop firm should advise you on how your leaflets should be packed and delivered to them. Make sure your printer is able to meet these requirements. If the items arrive with the Door Drop firm in the wrong way the campaign could be seriously disrupted – particularly if the leaflet is time sensitive.
8. Remember to use a call to action. Always have a response mechanism within the leaflet that enables you to check how successful your campaign is. A dedicated telephone number, website landing page or a simple money off offer will help you track the success of your leaflet drop.
For further information contact Chris Roxburgh Email: croxburgh@linkdirect.co.uk Tel: 0151 647 5535
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WRITTEN ON March 8th, 2011 BY chris AND STORED IN Uncategorized
Tags: directory distribution, Leaflet Distribution, marketing, north west
As a Merseyside and North West based business we are passionate about our region. The nature of our business means we offer a national service of leaflet, directory and free newspaper delivery. We have a delivery workforce in excess of 30,000, which can be harnessed to spread your message. However, we want to see a fitter stronger North West economy. This can only benefits SMEs like us. To achieve this we agree with calls by the business group the CBI in the North West that our region needs greater Government time, investment and recognition. We want to see more UK PLCs here, more Government offices here, more foreign firms here and more SMEs here. This will not happen by accident. We need a co-ordinated, knowledgeable and powerful campaign to sell our region to the country and the world.
As a marketing firm one thing we do understand is sales. When we advise clients on a leaflet campaign the golden rule is to have ‘doormat impact’. Grab the attention of readers with an inventive and imaginative design. Ensure the copy writing is clear, concise and compelling.
That is what we need for our region. An investment campaign. There is a fear that with the demise of the regional development agency there is a power vacuum. There is no longer a body that has the clout of the region behind it to take on the devolved regions of London, Scotland, Wales and Northern Ireland.
But somehow we have to get the message out there about what Merseyside and the North West has to offer. Our central geographical position put us on pole position on the grid for the wider UK. Our transport infrastructure is fantastic with first class rail, road, sea and air links, our office accommodation is the most attractively priced in the country, we have a motivated skilled workforce, we have world class heritage, we world renowned Universities and so on.
This is what we need to shout from the rooftops. And there is an urgent need to act. Rocketing levels of youth unemployment and a shrinking public sector present real economic challenges for our region. The statistics speak for themselves. In the North West 27,000 job losses have already been announced in the public sector, according to the TUC. To put that in context on Merseyside it is estimated that more than 60pc of women employed work in the public sector.
We clearly have to adapt and change to the rigorous demands of the post credit crunch post recession world. Championing our region is the only way forward – and that is one national leaflet campaign we would love to be part of.
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WRITTEN ON March 3rd, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Tags: door drop marketing, leisure, retail, tourism
This April presents a massive sales window for firms battling the recession. The back end of April will see four bank holidays in 11 days and as a result many people are expected to take time off.
So this usual period covering Easter and the Royal Wedding presents a much needed opportunity for firms to sell and promote themselves. Here at Link Direct we have already seen a spike in interest from firms wanting to target consumers with unaddressed mail during this period.
Firms across industries are seeing that families are going to have time on their hands – time to have fun, time to ‘do’ and time to spend. Decorating, leisure, gardening, hospitality, tourism, retail are all sectors expecting a boost.
However the key is to harness the maximum potential of this limited sales window. That means planning now, and that is exactly where door drop marketing and unaddressed mail comes in. Unaddressed mail is still the most effective form of advertising for response rate – outstripping TV, radio and newspapers. Moreover now using the latest technology unaddressed mail can be targeted to the precise audiences for your product or service.
To find out how door drop can help you reach your consumers this Easter, please call Simon Hedges on 07407730614 or visit our web-site www.linkdirect.co.uk
For a chance to win a bottle of bubbly to toast the happy couple, please sign-up to our newsletter here http://www.linkdirect.co.uk/regchamp.php
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WRITTEN ON March 2nd, 2011 BY chris AND STORED IN Newspaper Distribution, Uncategorized
Tags: door to door distribution, free newspapers
Linkdirect are pleased to be involved with the launch of Newsquest’s new monthly free newspaper, the Globe Extra. Wirral Globe & Globe Extra now offers blanket coverage of the Wirral