WRITTEN ON March 27th, 2009 BY chris AND STORED IN Leaflet Distribution

Tags: door drop marketing, Leaflet Distribution, small business marketing

We’re seeing a noticeable increase in approaches from businesses who have traditionally used more expensive ways of marketing their business. It’s obviously a reflection of the times - as well as the declining influence of channels such as print advertising - but we’re fervent believers in the genuine VALUE of a leaflet distribution. And before you all shout “well you would say that wouldn’t you!”, I do have some evidence that hopefully backs up the talk.

ONE. What other form of marketing has the potential to reach every household in the UK? You can put your company right in front of your target audience, and there’s no other form of marketing that can do that so effectively.

TWO. It’s called LEAFLET distribution, but that doesn’t really get across the breadth of marketing materials that you can use to get your proposition across to your targets. As well as a leaflet, you can deliver brochures, product samples, catalogues, flyers, coupons and directories (see also our specific Directory Distribution page). So in other words, it’s a lot more flexible and creative than many other forms of marketing for small businesses.

THREE. Do you engage with your customers? Do you really know what they want? We’re all guilty sometimes of second-guessing what our customers want, but a targeted leaflet distribution gives you the opportunity to truly find out without breaking the bank. Trial a new product with a money-off coupon and you’ll get a clear idea within weeks.

FOUR. The door-drop marketing industry has really upped is game in terms of measurement in recent years. It’s no longer a case of mass-distributing and hoping some of it sticks. We now have a complete range of sophisticated measurement tools that enable us to see what’s working and what isn’t. It all means your leaflet distribution is more targeted than ever - and your money goes a lot further.

FIVE. Surely the best reason of all - it works! Research from the DMA, our industry body, has conclusively shown that a leaflet distribution works. As many as 79% of recipients keep, pass on or glance at door drop marketing material, exploding the myth that customers don’t find it useful in some way. We have countless stories of customers who generated fantastic response from all sizes of leaflet distribution, whether nationwide or focused on a single post code.