WRITTEN ON May 28th, 2009 BY chris AND STORED IN General, Leaflet Distribution
Tags: DMA, Leaflet Distribution
Good to see a really positive interview with Direct Marketing Association chief executive Robert Ketich in today’s Manchester Evening News.
Unfortunately, the MEN do not appear to have made the interview available online, but I wanted to flag up a couple of lines which I think sum up the merits of a leaflet distribution really well. Mr Ketich says:
“People lead busy lives and if someone is taking the time to write with an offer which is perfect for them and understands their needs then that’s fine.
And don’t forget, many millions of people work for the companies which reach their customers in this way. Charities depend on it too. Our members are now getting much smarter and can better target the people who should receive offers relevant to them.”
Couldn’t have put it better myself!
I didn’t see the article myself but I know that Robert Keitch is and has been very positive towards the Door Drop council. Clearly more accurate targeting is the way forward for our industry. Hopefully this will see off some of the small time players who dont do our industry any favours. The professionals are now using sophisticated targeting methods and GPS trackers to ensure the leaflets get to the right place.