WRITTEN ON September 21st, 2009 BY chris AND STORED IN Targeting

Tags: Mosaic, Targeting

We don’t normally waste too much time on a competitors’ claims but to read in the same competitors’ newsletter that they “are the only doordrop agency to use Mosaic, the world’s most comprehensive consumer classification system, as its accuracy, richness and detailed level of insight cannot be matched by other equivalents such as Acorn” was so completely inaccurate as to warrant correction.

LinkDirect have used Experian’s Mosaic since the day we launched in 1995. It is an in-house facility for which we pay a not inconsiderable amount of money on an annual basis. We are not alone. Mosaic is the UK market leader and we are happy to acknowledge that a number of our industry colleagues use the same facility.

It’s widely recognised that a well-targeted campaign has the ability to improve response significantly by restricting wastage to a minimum.

The 2009 new version is now available and it reflects more accurately the ongoing social changes that have taken place since the last update in 2003. Contact us for further information about how we can apply Mosaic targeting to your campaign.