WRITTEN ON December 9th, 2009 BY mark AND STORED IN Leaflet Distribution, Targeting

Tags: gps tracking

Regular visitors to this blog will be aware of our commitment to technology and the huge part it can play it ensuring a leaflet distribution campaign is an exceptionally smart thing for any marketeer or business owner to do.

In recent years our understanding of what is possible with a leaflet distribution has been turned on its head, with levels of accuracy, targeting and accountability now vastly improved from the start of this decade.

It’s something that drives us still, and as a demonstration of our determination to stay up with the latest trends in this fast-moving sector, myself and colleague Andrew took a trip to Amsterdam for the People Tracking and Location 2009 conference.

This event saw over 70 delegates from several countries around the world come together to talk about tracking technology generally. Senior staff from technology, telecoms, research and mapping businesses were all represented, including Intel, Ericsson and IBM.

That said, it was nothing like the large conferences where you can find yourself lost in an aircraft-hangar-style venue. This was much more intimate and as such allowed for a much more interactive experience than we had imagined.

So what did we learn? Well we took away a lot of relevant information that we’ll be incorporating in our own internal R&D, about which we’ll no doubt be talking more in coming weeks.

But aside from that there was some interesting information about the state of the GPS tracking market generally. One thing for certain is that it’s on the up: it was reported that research companies have received a four-fold increase in requests to research and provide reports regarding tracking and location, mainly for personal safety and social networking.

There are also very interesting things going on with tracking in relation to the health care and education markets. The insurance industry is also keeping a close eye on things.

GPS tracking is a major growth area and it’s something that the door drop marketing industry should be capitalising on. We’ll certainly be doing our best to take advantage.