WRITTEN ON Tuesday, January 26th, 2010 BY peter AND STORED IN directory distribution
Three years ago, we at LinkDirect were very honoured to be named Distribution House of the Year by the DPA.
This prestigious award was in no small part due to our innovative SMART mapping system, first developed in-house in 2005, which allows for pinpoint accuracy of deliveries at individual address level. It’s a software tool we’ve [...]
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WRITTEN ON Thursday, January 21st, 2010 BY chris AND STORED IN Leaflet Distribution
According to the Direct Marketing Association, door drop marketing volumes fell last year by a not insignificant 11%, while total expenditure decreased by 5%. You can read more about it here.
While these numbers sound sizeable, it’s important to remember that door drop volume and expenditure still equate to 9 billion items and £277million respectively.
And in [...]
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WRITTEN ON Wednesday, January 13th, 2010 BY mark AND STORED IN Leaflet Distribution
The effectiveness of a leaflet distribution - from a cost and performance perspective - is generally acknowledged, but what is perhaps less well known is just how flexible this form of advertising can be.
There is a hardly a sector or business type out there that doesn’t successfully use a leaflet distribution to advertise its wares. [...]
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WRITTEN ON Wednesday, January 6th, 2010 BY chris AND STORED IN Leaflet Distribution
Snow permitting, the new year is usually a time to refocus business objectives and plan towards your particular goals for the 12 months ahead.
There’s a good chance that advertising your product or service through a leaflet distribution is already a major part of your marketing mix. If not, here are five reasons why it should [...]