WRITTEN ON January 6th, 2010 BY chris AND STORED IN Leaflet Distribution

Snow permitting, the new year is usually a time to refocus business objectives and plan towards your particular goals for the 12 months ahead.

There’s a good chance that advertising your product or service through a leaflet distribution is already a major part of your marketing mix. If not, here are five reasons why it should be:

1 It’s time to re-engage with your customers.

Do you really, honestly, truly know what your customers want? It can be very easy to try and second-guess what your customers want, and quite often we can be completely off the mark. A targeted leaflet distribution gives you the opportunity to get a much better idea of what your customers want without breaking the bank. Trial a new product with a money-off coupon and you’ll get a clear idea within weeks.

2 Old-school marketing? Think again.

Think a leaflet distribution is old-school marketing that doesn’t fit in with our digital world? Think again. Technology has also revolutionised the leaflet distribution world in recent years, enabling clients to target with over 10 times the accuracy of even a few years ago. Leaflet distributors no longer need to mass-distribute and see what sticks; demographic profiling and GPS tracking have introduced a level of accountability and relevancy that is cheaper, greener - and more cost-effective.

3 It’s good value.

Let’s face it: whatever industry you’re in, the continuing recession means that money is still tight and budgets remain reined in. The importance of marketing hasn’t decreased though, and that’s why a leaflet distribution is the perfect fit for marketing in a recession. The results can represent a remarkable return on investment.

4 It’s quick and quantifiable.

Perhaps you have no idea whether your product is suited to advertising via a leaflet. Perhaps you’re not sure on your exact target market or location. Another real benefit about a leaflet distribution that you don’t necessarily need a long-term strategy - you’ll get measurable results from a single distribution, all in a matter of weeks, and you’ll soon have a much better idea about whether this form of advertising is right for you and your business.

5 The start of a beautiful relationship?

When your leaflet hits the doormat, one of two things will happen: either it will be binned, or the recipient will do something with it. It’s obviously the latter action that could represent the start of a long-term relationship with that householder. The quality of your leaflet will be vital here - and also whether you offer a sample, brochure or free gift in return for their details. But from that first exchange, your target could well become a loyal customer. Can you afford to let such an opportunity pass you by?

If you’d like more information about our leaflet distribution services, make an enquiry here or call 0151 647 5535.