WRITTEN ON January 26th, 2010 BY peter AND STORED IN directory distribution
Tags: directory distribution, SMART
Three years ago, we at LinkDirect were very honoured to be named Distribution House of the Year by the DPA.
This prestigious award was in no small part due to our innovative SMART mapping system, first developed in-house in 2005, which allows for pinpoint accuracy of deliveries at individual address level. It’s a software tool we’ve developed further since and will continue to play a central role in our directory distribution campaigns - and will certainly be used in our forthcoming campaign for BT.
We did have a hunch at the time that SMART was blazing a trail within the industry, and so we were delighted to see one of our competitors catching up with their own mapping system.
Suffice to say, we’re flattered! Watch this space for more innovation before the year is out - our competitors clearly are already…
Using Mapping Systems for the planning of leaflet distributions and a better spatial targeting have also become in Germany an important factor in the unadressed direct mail process.
With webbased planning portals like http://www.leaflet-distribution-germany.com customers from UK can also plan leaflet drosp for their branch offices and subsidiaries in Germany from the Internet.
By the way, from all the information on the linkdirect blog and website the linkdirect team is really investing a lot of ressources in transparent informationen on the leaflet market and on helpful suggestions for leaflet delivery planning in the UK. Best Regards from Germany..