WRITTEN ON Thursday, February 18th, 2010 BY peter AND STORED IN Leaflet Distribution
It’s amazing to see the speed with which the online world keeps changing the way we work. This article in Marketing Week reports how one technology company is claiming a “UK first” with the introduction of a targeting system that allows online advertisers to focus “down to postcode level”.
As I said, amazing.
What is perhaps even [...]
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WRITTEN ON Monday, February 15th, 2010 BY chris AND STORED IN Newspaper Distribution
The news that Trinity Mirror has bought the Manchester Evening News is further evidence that the newspaper landscape is undergoing huge change.
So we were very pleased to come across a good news story in the industry last week.
Since launching in March 2008, the Cleethorpes Chronicle has gone from strength to strength and has just celebrated [...]
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WRITTEN ON Monday, February 15th, 2010 BY mark AND STORED IN Leaflet Distribution
As a leaflet distribution company, we help to get an advertiser’s message to its target market. Of course this is a more complicated job than I just made it sound - our campaign planning and execution is a highly complex process that uses some pretty sophisticated technology.
Where our influence is more limited, however, concerns the [...]