WRITTEN ON Thursday, April 22nd, 2010 BY chris AND STORED IN Leaflet Distribution
It’s with some amusement that we’ve read the slightly patronising reaction to the news that Google has decided to produce a leaflet.
Newspapers and blogs alike have joined in astonishment at the very idea of a company like Google - innovative, game-changing, envelope-pushing Google - distributing a leaflet in order to get their message out (in [...]
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WRITTEN ON Monday, April 12th, 2010 BY chris AND STORED IN General
Today’s postman brought that increasingly rare thing: an interesting piece of direct mail. Arriving in an Amazon-style parcel, it appeared on first glance to be a fairly chunky book, entitled ‘Everything you ever wanted to know about direct mail’ (the 16th edition, no less).
Upon turning over the first leaf, however, this ‘book’ revealed itself to [...]