WRITTEN ON June 21st, 2010 BY admin AND STORED IN Leaflet Distribution

It seems that the launch of SMART-Drop has created something of a stir in the industry.

Certainly, judging from some dismissive comments in the marketing press, one or two of our competitors have found it necessary to attempt to undermine the effectiveness of this innovative new product.

Misinformation does no-one any good whatsoever, so we thought we’d take this opportunity to set the record straight.

The negative comments are it seems based on the historical availability of (some) free newspaper sub sector distribution data. They are conveniently ignoring the genuine improvements that SMART-Drop brings in reaching targeted households more effectively whilst eliminating wastage on a national basis.

Perhaps it’s simply a failure to understand the SMART-Drop proposition, because those clients of ours who are actively testing SMART-Drop at the moment would I’m certain paint a very different picture.

We’d encourage advertisers to trial SMART-Drop for themselves and compare it to historical door drop solutions.

Call us now on 0151 647 5535 and we’ll let you make your own mind up.