WRITTEN ON July 1st, 2010 BY chris AND STORED IN Leaflet Distribution

We’ve blogged before about the important role the leaflet distribution plays in election campaigns, and so we were pleased to see this emphatically proven by the new Prime Minister.

Just two days before the May 5 election, David Cameron and his wife Samantha were pictured in the London Evening Standard delivering election leaflets to households in his Witney constituency in Oxfordshire.

Evidence, if any was still needed, of the enduring power of distributing leaflets. Even at the election when social media became mainstream and television debates entered the British political system for the first time, politicians relied upon the humble leaflet as perhaps the most reliable means of getting their message direct to the constituent.

After all, while we have infinitely more avenues for media consumption than ever before, most of us still only have one letterbox.