WRITTEN ON May 16th, 2011 BY chris AND STORED IN General
Tags: marketing, marketing award, SMART-Drop
News release from Link Direct, door drop marketing and distribution company
Release date: May 16 2011
Link Direct scoops national innovation award
North West based door drop marketing firm Link Direct is celebrating after scooping a major marketing industry innovation award.
£6m turnover Link Direct is one the UK’s leading door drop marketing firms. The Birkenhead based firm picked up the Direct Marketing Association (DMA) Northern Lights Innovation Award at a glittering ceremony in Leeds. The award was presented to Link Direct director Peter Rand in recognition of the firm’s ground breaking new Smart-Drop ‘mapping’ software. Judges said the software is making an outstanding contribution to the industry by enabling clients to target specific demographics of people with unaddressed mail with greater accuracy than ever before.
Presenting the award DMA board director Chris Combemale said: “Link Direct’s entry resonated with the judging panel due to the fact it closely matches DMA goals to cut wastage by eliminating poorly targeted letterbox items and minimising landfill.”
Mr Rand said the award is ‘a huge moment’ for the firm after it committed more than two years and considerable investment in developing Smart Drop.
“We have worked so hard on Smart Drop trying to develop a genuinely innovative software package which changes and improves our industry,” he said. “We believe Smart Drop is achieving that not only allowing clients to target people with greater accuracy and return on investment but also making our industry far greener. We know it is helping our clients win business and cut costs and this award means a lot after we invested considerable cash and faith in the project. It is fantastic to see it out there in the brutally honest commercial world – working. We believe Smart Drop is now the future of unaddressed mail.”
The DMA Northern Lights Awards consisted of two categories – DMA Northern Lights Innovation Award for the organisation which has truly innovated the direct marketing industry in the past 12 months and DMA Northern Star Award for the individual who has made an outstanding contribution to the industry. The awards were open to supplier, client and agency members of the DMA in the region.
For further information on SMART-Drop contact: Chris Roxburgh Email: croxburgh@linkdirect.co.uk or any member of the Link Direct team TEL: 0151 647 5535 visit:
http://www.smart-drop.co.uk/contact/
About the Direct Marketing Association
The Direct Marketing Association (DMA) is Europe’s largest and most influential professional body to serve the multi-billion pound direct marketing industry. Through its unique suite of services and programme of activities, the DMA promotes the business interests of its corporate members and drives the growth of the direct marketing industry as a whole.
The Association supports the professional and commercial development of its members through offering a range of business services, including: networking and knowledge-sharing events; cutting-edge industry studies and research; updates and analysis on the latest political and legal developments; business support tools; and specialised legal advice.
On a wider scale, the DMA UK works to maintain the industry’s self-regulatory framework by developing industry standards of best professional practice; engaging with government and other policymakers on legislative matters that affect the industry; and producing industry standards that guide the sustainable development of direct marketing. The DMA also provides thought leadership for industry, and raises its profile through an active PR programme and ongoing community initiatives.
All of the DMA’s activities are directed at engendering political, commercial and consumer faith in the value of direct marketing.
Link Direct background
Link Direct is a nationally operating door drop marketing company that offers the complete range of door-to-door distribution services to publishers, advertisers and advertising agencies.
Since forming in 1995, it has established a reputation for good value and excellence in its core services of - Leaflet Distribution, Free Newspaper Distribution, Directory Distribution, Royal Mail Door to Door distribution, and Direct Mail.
To ensure its distributions are as targeted, effective and environmental as possible, it uses Database Management, Profiling and Response Analysis, while its Direct Mail division is available for arranging postal coverage of those areas that cannot be reached by a leaflet distribution.
It also offers a comprehensive range of marketing support services, with Experian’s Mosaic as its main in-house targeting and mapping system.
For a quote for newspaper distribution, directory distribution or leaflet distribution, visit www.linkdirect.co.uk
