WRITTEN ON Thursday, January 20th, 2011 BY chris AND STORED IN Case Studies, General, Leaflet Distribution, Targeting
A study released this month by the British Marketing Survey makes fascinating reading for marketing professionals. It provides clear and compelling evidence that door to door leafleting is still one of the most effective forms of advertising and promotion to a consumer audience.
A thousand people were interviewed on what advertising or marketing material they received, [...]
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WRITTEN ON Monday, January 10th, 2011 BY chris AND STORED IN Case Studies, Leaflet Distribution, Targeting
The Oldham East and Saddleworth by-election this Thursday is another example of how influential and important leaflet distribution can be in the political arena. Ironically, the by-election is actually being fought out due to the Labour MP Phil Woollas losing his seat after being found guilty of misrepresenting a rival on a leaflet. In what [...]
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WRITTEN ON Thursday, April 23rd, 2009 BY admin AND STORED IN Case Studies, Leaflet Distribution
On what was an otherwise gloomy Budget Day on Thursday, there was one announcement that caught my eye - the car scrappage scheme.
Under the terms of this new initiative, motorists will be handed a £2,000 discount on new cars if they trade in a car that’s more than a decade old.
There are of course fuel [...]
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WRITTEN ON Wednesday, April 1st, 2009 BY peter AND STORED IN Case Studies, Leaflet Distribution
A case study demonstrating the effectiveness of a leaflet distribution we conducted for Honda has been viewed by over 10,000 people - only two months since we put it on the presentation-sharing site Slideshare.
Click below to view the leaflet distribution case study presentation for yourself:
Link Direct Honda Smart Targeting Case Study
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