WRITTEN ON Monday, July 5th, 2010 BY chris AND STORED IN directory distribution
Our Operations Director, Peter Rand, has been announced as a speaker at Directional Media Strategies 2010, one of the directory distribution industry’s most important global conferences.
Peter will be part of the panel discussing ‘Distributing Directories in a Mixed-up, Multiproduct, Opt-Out World’, which will take place on day two of the three-day event.
Conference chairman Charles Laughlin, [...]
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WRITTEN ON Tuesday, March 2nd, 2010 BY peter AND STORED IN Targeting, directory distribution
If you heard a distant noise around the Wirral area on Saturday morning, it may just have been the sound of several LinkDirect employees choking on their breakfasts.
Then again, perhaps that’s over-estimating the number of Telegraph readers on Merseyside.
Whatever, it was certainly inconsiderate of the newspaper in question to run this article on page 3 [...]
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WRITTEN ON Tuesday, January 26th, 2010 BY peter AND STORED IN directory distribution
Three years ago, we at LinkDirect were very honoured to be named Distribution House of the Year by the DPA.
This prestigious award was in no small part due to our innovative SMART mapping system, first developed in-house in 2005, which allows for pinpoint accuracy of deliveries at individual address level. It’s a software tool we’ve [...]
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WRITTEN ON Tuesday, November 3rd, 2009 BY peter AND STORED IN directory distribution
Here’s the text of a press release we have just issued:
Door drop marketing company LinkDirect has clinched a major new contract with BT which will see the Birkenhead-based company deliver 42 million copies of The Phone Book over the next three years.
LinkDirect beat off competition from a number of rivals to land the multi-million pound [...]
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WRITTEN ON Thursday, October 1st, 2009 BY chris AND STORED IN directory distribution
Our Operations Director, Peter Rand, has just returned from a trip to the Directional Media Strategies conference in Orlando, Florida. This annual event is a chance for the great and good of the global directories industry to discuss latest trends and developments.
Here Peter highlights some of the main points to emerge:
As forms of advertising media, [...]
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WRITTEN ON Thursday, June 25th, 2009 BY peter AND STORED IN directory distribution
Think the directory distribution is heading the way of the dodo? Think again. As an organic grocery in America is very clearly demonstrating, talk of the demise of directories may just have been exaggerated.
Four years ago, the Rainbow Grocery in San Francisco was struggling to gain a foothold in the city’s Mission district. Hugely popular [...]