WRITTEN ON Wednesday, July 13th, 2011 BY chris AND STORED IN General, Leaflet Distribution
Link Direct is deeply dismayed to read that the BBC has rejected our criticism of its Panorama programme ‘Why Hate Junk Mail’ in today’s Daily Post.
We have written to the BBC director general Mark Thompson, to complain about this fundamentally flawed programme which we believe discredited our industry and blurred the lines between advertising mail [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Friday, July 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Link Direct has written to the BBC Director General Mark Thompson demanding a right to reply following a BBC One Panorama programme which it claims fundamentally misrepresented its industry.
Chris Roxburgh, a director of the Merseyside based door drop firm, said he is furious about the contents of the Panorama programme ‘Why Hate Junk Mail?’ broadcast [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Monday, May 16th, 2011 BY chris AND STORED IN General
News release from Link Direct, door drop marketing and distribution company
www.linkdirect.co.uk
Release date: May 16 2011
Link Direct scoops national innovation award
North West based door drop marketing firm Link Direct is celebrating after scooping a major marketing industry innovation award.
£6m turnover Link Direct is one the UK’s leading door drop marketing firms. The Birkenhead based firm picked up [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Wednesday, May 4th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Door drop marketing perfect growth tool for small businesses
The Government is ploughing enormous effort into encouraging small businesses. The recent launch of the Start Up Britain campaign saw the Prime Minister herald ‘the decade of enterprise’. Behind the lofty rhetoric the Government is keenly aware that it needs a dynamic small business sector to drive [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Friday, April 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Businesses and organisations that invest in direct mail as a form of marketing to consumers will have been dismayed by the latest inflation busting increases to the price of stamps. For marketeers or public bodies operating on reduced budgets it really could not have come at a worse time.
It is our view here at Link [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Thursday, March 31st, 2011 BY chris AND STORED IN General, Leaflet Distribution
The door drop marketing industry is confounding the recession. While investment in traditional forms of advertising such as newspaper, radio and TV is plunging, investment in unaddressed mail or ‘leafleting’ is increasing. New figures published in Marketing Week show that unaddressed mail marketing is actually growing. In 2010 the top ten biggest unaddressed advertisers spent [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Thursday, March 3rd, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
This April presents a massive sales window for firms battling the recession. The back end of April will see four bank holidays in 11 days and as a result many people are expected to take time off.
So this usual period covering Easter and the Royal Wedding presents a much needed opportunity for firms to sell [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Thursday, January 20th, 2011 BY chris AND STORED IN Case Studies, General, Leaflet Distribution, Targeting
A study released this month by the British Marketing Survey makes fascinating reading for marketing professionals. It provides clear and compelling evidence that door to door leafleting is still one of the most effective forms of advertising and promotion to a consumer audience.
A thousand people were interviewed on what advertising or marketing material they received, [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Wednesday, December 29th, 2010 BY chris AND STORED IN General, Leaflet Distribution
We have blogged about this before and make no apologies for doing so again because the effectiveness of a leaflet distribution - from a cost and performance perspective - is timeless and generally acknowledged, but what is perhaps less well known is just how versatile and flexible door drop can be.
There is a hardly a [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Monday, December 20th, 2010 BY admin AND STORED IN General, Uncategorized
We won’t be sending Christmas cards this year but instead will be making a donation to a local charity – Claire House.
Our offices will be manned by a smaller than usual number of staff on the working days over the festive period in case you need us.
In the meantime have a great Christmas and we [...]