WRITTEN ON Tuesday, August 31st, 2010 BY chris AND STORED IN Leaflet Distribution, Uncategorized
We’re rapidly taking final bookings for the second SMART-Drop seminar - and today’s your last chance to take advantage of our 2-for-1 ticket offer.
Following the sell-out success of our inaugural seminar in London, we have organised a follow-up half-day event in Manchester, to take place on Wednesday September 29.
Tickets are only £45, but if you [...]
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WRITTEN ON Monday, August 16th, 2010 BY chris AND STORED IN Leaflet Distribution
The British Population Survey produce regular, insightful and up-to-date reports on the state of marketing in the UK.
For the three months leading up to July 2010, they conducted over 3,000 face-to-face interviews with representative samples of the adult population, and the resulting British Marketing Survey report, Marketing Channel Trends, makes for extremely interesting reading for [...]
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WRITTEN ON Friday, July 16th, 2010 BY chris AND STORED IN Leaflet Distribution
Following the sell-out success of the inaugural SMART-Drop seminar in London in May, we can today announce the start of a regional SMART-Drop seminar tour, starting in Manchester in September.
With tickets costing just £45 (plus VAT), the seminar will take place at Lancashire County Cricket Club on Wednesday September 29. Sessions will begin at 9.30am [...]
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WRITTEN ON Thursday, July 1st, 2010 BY chris AND STORED IN Leaflet Distribution
We’ve blogged before about the important role the leaflet distribution plays in election campaigns, and so we were pleased to see this emphatically proven by the new Prime Minister.
Just two days before the May 5 election, David Cameron and his wife Samantha were pictured in the London Evening Standard delivering election leaflets to households in [...]
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WRITTEN ON Monday, June 21st, 2010 BY admin AND STORED IN Leaflet Distribution
It seems that the launch of SMART-Drop has created something of a stir in the industry.
Certainly, judging from some dismissive comments in the marketing press, one or two of our competitors have found it necessary to attempt to undermine the effectiveness of this innovative new product.
Misinformation does no-one any good whatsoever, so we thought we’d [...]
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WRITTEN ON Thursday, June 17th, 2010 BY peter AND STORED IN Leaflet Distribution
With door drop attracting some criticism following Royal Mail’s recently announced Door to Door changes, it is pleasing to see a more realistic picture of its worth proved by some research we came across Down Under.
Conducted by Synovate and reported by the New Zealand Herald, the research looked at the degree to which a demographically [...]
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WRITTEN ON Tuesday, June 1st, 2010 BY chris AND STORED IN Leaflet Distribution
From next Monday, there will be some significant changes to the Royal Mail’s Door to Door service.
Delivery will now be 52 weeks a year; Saturday will be opened up as a delivery day; and the items-per-household weekly cap will be raised from three to four, with further rises on the horizon once Royal Mail has [...]
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WRITTEN ON Friday, May 14th, 2010 BY kaye AND STORED IN Leaflet Distribution
We’re delighted to report that the SMART-Drop seminar, held in London on Tuesday, was a tremendous success.
Delegates from as far afield as Spain, Germany and Slovenia joined the sell-out crowd for the inaugural half-day event, of which we were a co-organiser.
Several high-profile agencies and household names were represented from industry sectors including retail, travel, charity and finance.
Our [...]
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WRITTEN ON Wednesday, May 5th, 2010 BY chris AND STORED IN Leaflet Distribution
2010 will probably be remembered as the first social media election in Britain, but it shouldn’t be forgotten that it has also been the umpteenth leafleting election.
We’ve written before about the importance of leaflet distributions in political campaigning, and why this advertising channel is so well-suited to constituency communications.
But our argument was never more succintly [...]
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WRITTEN ON Thursday, April 22nd, 2010 BY chris AND STORED IN Leaflet Distribution
It’s with some amusement that we’ve read the slightly patronising reaction to the news that Google has decided to produce a leaflet.
Newspapers and blogs alike have joined in astonishment at the very idea of a company like Google - innovative, game-changing, envelope-pushing Google - distributing a leaflet in order to get their message out (in [...]