WRITTEN ON Thursday, February 18th, 2010 BY peter AND STORED IN Leaflet Distribution
It’s amazing to see the speed with which the online world keeps changing the way we work. This article in Marketing Week reports how one technology company is claiming a “UK first” with the introduction of a targeting system that allows online advertisers to focus “down to postcode level”.
As I said, amazing.
What is perhaps even [...]
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WRITTEN ON Monday, February 15th, 2010 BY mark AND STORED IN Leaflet Distribution
As a leaflet distribution company, we help to get an advertiser’s message to its target market. Of course this is a more complicated job than I just made it sound - our campaign planning and execution is a highly complex process that uses some pretty sophisticated technology.
Where our influence is more limited, however, concerns the [...]
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WRITTEN ON Thursday, January 21st, 2010 BY chris AND STORED IN Leaflet Distribution
According to the Direct Marketing Association, door drop marketing volumes fell last year by a not insignificant 11%, while total expenditure decreased by 5%. You can read more about it here.
While these numbers sound sizeable, it’s important to remember that door drop volume and expenditure still equate to 9 billion items and £277million respectively.
And in [...]
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WRITTEN ON Wednesday, January 13th, 2010 BY mark AND STORED IN Leaflet Distribution
The effectiveness of a leaflet distribution - from a cost and performance perspective - is generally acknowledged, but what is perhaps less well known is just how flexible this form of advertising can be.
There is a hardly a sector or business type out there that doesn’t successfully use a leaflet distribution to advertise its wares. [...]
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WRITTEN ON Wednesday, January 6th, 2010 BY chris AND STORED IN Leaflet Distribution
Snow permitting, the new year is usually a time to refocus business objectives and plan towards your particular goals for the 12 months ahead.
There’s a good chance that advertising your product or service through a leaflet distribution is already a major part of your marketing mix. If not, here are five reasons why it should [...]
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WRITTEN ON Wednesday, December 9th, 2009 BY mark AND STORED IN Leaflet Distribution, Targeting
Regular visitors to this blog will be aware of our commitment to technology and the huge part it can play it ensuring a leaflet distribution campaign is an exceptionally smart thing for any marketeer or business owner to do.
In recent years our understanding of what is possible with a leaflet distribution has been turned on [...]
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WRITTEN ON Thursday, October 29th, 2009 BY admin AND STORED IN Leaflet Distribution
Postal strikes are bad news for businesses. Not only do they involve days when the entire system grinds to a halt, but they also create a backlog that takes weeks or even months to clear.
And while the prospect of no post is an annoyance for householders, it can be very serious if you’re a small [...]
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WRITTEN ON Tuesday, October 6th, 2009 BY chris AND STORED IN Leaflet Distribution
Aside from the less-than-welcoming video still of Eric Pickles on the home page, the Conservative Party seem to have made a pretty good fist of its new website.
Taking inspiration from Barack Obama’s highly successful campaigning site, www.myconservatives.com is attempting to galvanise support and attract donations by providing an easy way for people to get involved [...]
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WRITTEN ON Wednesday, September 23rd, 2009 BY chris AND STORED IN Leaflet Distribution
Here’s a press release we issued today:
Door drop marketing company LinkDirect has reported a 60% increase in enquiries as businesses affected by the postal strikes look for alternative ways to reach customers.
The Birkenhead-based company use their own national network of distributors to deliver customers’ promotional items and are therefore unaffected by the current ongoing dispute [...]
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WRITTEN ON Monday, September 21st, 2009 BY chris AND STORED IN Leaflet Distribution
They say that imitation is the sincerest form of flattery so you can imagine how flattered we were to receive a major competitors’ newsletter proudly proclaiming that they had launched an “innovative new service that accurately identifies local authorities’ boundaries”, one that “combines doordrops and direct mail to hit the right households”.
This sounds familiar we [...]