WRITTEN ON Wednesday, July 13th, 2011 BY chris AND STORED IN General, Leaflet Distribution
Link Direct is deeply dismayed to read that the BBC has rejected our criticism of its Panorama programme ‘Why Hate Junk Mail’ in today’s Daily Post.
We have written to the BBC director general Mark Thompson, to complain about this fundamentally flawed programme which we believe discredited our industry and blurred the lines between advertising mail [...]
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WRITTEN ON Friday, July 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Link Direct has written to the BBC Director General Mark Thompson demanding a right to reply following a BBC One Panorama programme which it claims fundamentally misrepresented its industry.
Chris Roxburgh, a director of the Merseyside based door drop firm, said he is furious about the contents of the Panorama programme ‘Why Hate Junk Mail?’ broadcast [...]
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WRITTEN ON Wednesday, May 4th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Door drop marketing perfect growth tool for small businesses
The Government is ploughing enormous effort into encouraging small businesses. The recent launch of the Start Up Britain campaign saw the Prime Minister herald ‘the decade of enterprise’. Behind the lofty rhetoric the Government is keenly aware that it needs a dynamic small business sector to drive [...]
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WRITTEN ON Friday, April 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Businesses and organisations that invest in direct mail as a form of marketing to consumers will have been dismayed by the latest inflation busting increases to the price of stamps. For marketeers or public bodies operating on reduced budgets it really could not have come at a worse time.
It is our view here at Link [...]
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WRITTEN ON Thursday, March 31st, 2011 BY chris AND STORED IN General, Leaflet Distribution
The door drop marketing industry is confounding the recession. While investment in traditional forms of advertising such as newspaper, radio and TV is plunging, investment in unaddressed mail or ‘leafleting’ is increasing. New figures published in Marketing Week show that unaddressed mail marketing is actually growing. In 2010 the top ten biggest unaddressed advertisers spent [...]
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WRITTEN ON Thursday, March 3rd, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
This April presents a massive sales window for firms battling the recession. The back end of April will see four bank holidays in 11 days and as a result many people are expected to take time off.
So this usual period covering Easter and the Royal Wedding presents a much needed opportunity for firms to sell [...]
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WRITTEN ON Monday, February 21st, 2011 BY chris AND STORED IN Leaflet Distribution, Uncategorized
LinkDirect are agents for Royal Mail Door to Door and each week they announce the areas that are available for a reduced rate leaflet distribution late sales booking.
They have just made areas available for weeks commencing March 14th and March 21st so if you wanted to use the Royal Mail network but thought that you [...]
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WRITTEN ON Friday, February 11th, 2011 BY chris AND STORED IN Leaflet Distribution, Targeting
How do you sell a product service or message to the public? It is the fundamental question that taxes, inspires and divides creatives and marketers across the public and private sector. The question has become profoundly more difficult with the recession. Marketing budgets have been slashed and big ticket advertising on TV has been dramatically [...]
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WRITTEN ON Thursday, January 20th, 2011 BY chris AND STORED IN Case Studies, General, Leaflet Distribution, Targeting
A study released this month by the British Marketing Survey makes fascinating reading for marketing professionals. It provides clear and compelling evidence that door to door leafleting is still one of the most effective forms of advertising and promotion to a consumer audience.
A thousand people were interviewed on what advertising or marketing material they received, [...]
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WRITTEN ON Monday, January 10th, 2011 BY chris AND STORED IN Case Studies, Leaflet Distribution, Targeting
The Oldham East and Saddleworth by-election this Thursday is another example of how influential and important leaflet distribution can be in the political arena. Ironically, the by-election is actually being fought out due to the Labour MP Phil Woollas losing his seat after being found guilty of misrepresenting a rival on a leaflet. In what [...]