WRITTEN ON Wednesday, December 29th, 2010 BY chris AND STORED IN General, Leaflet Distribution
We have blogged about this before and make no apologies for doing so again because the effectiveness of a leaflet distribution - from a cost and performance perspective - is timeless and generally acknowledged, but what is perhaps less well known is just how versatile and flexible door drop can be.
There is a hardly a [...]
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WRITTEN ON Tuesday, December 14th, 2010 BY simon AND STORED IN General, Leaflet Distribution
The fact that Royal Mail Door to Door is becoming increasingly flexible in their approach to booking and delivery deadlines is welcomed by all in the industry… most would say it’s about time.
Similarly, the increase in January to six non-competing items per week may be seen by some as further good news as it will [...]
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WRITTEN ON Thursday, October 14th, 2010 BY peter AND STORED IN Leaflet Distribution
We’ve written previously about the British Population Survey’s attempts to make sense of the marketing landscape in the UK, and specifically the degree to which door drop marketing fares positively when placed next to other channels.
Well the latest report, covering the period July to September 2010, certainly consolidates that evidence.
Interviewing a total sample of 3022 [...]
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WRITTEN ON Tuesday, October 5th, 2010 BY chris AND STORED IN Leaflet Distribution
We’re delighted to report that the second SMART-Drop seminar in Manchester was a huge success.
Almost 50 delegates attended last Wednesday’s event at Lancashire County Cricket Club, including senior representatives of marketing agencies, direct response advertisers, home improvement companies and a variety of retailers.
The half-day programme, which featured a wide range of industry experts, was put [...]
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WRITTEN ON Thursday, September 16th, 2010 BY chris AND STORED IN Leaflet Distribution
Just a quick reminder that a small number of tickets are still available for the second SMART-Drop seminar, which arrives in Manchester on Wednesday September 29th.
Tickets for the event, which starts at 9.30am and finishes at 1.15pm and is being held at Lancashire County Cricket Club (pictured), are just £45 (plus VAT) per head. You [...]
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WRITTEN ON Tuesday, August 31st, 2010 BY chris AND STORED IN Leaflet Distribution, Uncategorized
We’re rapidly taking final bookings for the second SMART-Drop seminar - and today’s your last chance to take advantage of our 2-for-1 ticket offer.
Following the sell-out success of our inaugural seminar in London, we have organised a follow-up half-day event in Manchester, to take place on Wednesday September 29.
Tickets are only £45, but if you [...]
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WRITTEN ON Monday, August 16th, 2010 BY chris AND STORED IN Leaflet Distribution
The British Population Survey produce regular, insightful and up-to-date reports on the state of marketing in the UK.
For the three months leading up to July 2010, they conducted over 3,000 face-to-face interviews with representative samples of the adult population, and the resulting British Marketing Survey report, Marketing Channel Trends, makes for extremely interesting reading for [...]
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WRITTEN ON Friday, July 16th, 2010 BY chris AND STORED IN Leaflet Distribution
Following the sell-out success of the inaugural SMART-Drop seminar in London in May, we can today announce the start of a regional SMART-Drop seminar tour, starting in Manchester in September.
With tickets costing just £45 (plus VAT), the seminar will take place at Lancashire County Cricket Club on Wednesday September 29. Sessions will begin at 9.30am [...]
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WRITTEN ON Thursday, July 1st, 2010 BY chris AND STORED IN Leaflet Distribution
We’ve blogged before about the important role the leaflet distribution plays in election campaigns, and so we were pleased to see this emphatically proven by the new Prime Minister.
Just two days before the May 5 election, David Cameron and his wife Samantha were pictured in the London Evening Standard delivering election leaflets to households in [...]
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WRITTEN ON Monday, June 21st, 2010 BY admin AND STORED IN Leaflet Distribution
It seems that the launch of SMART-Drop has created something of a stir in the industry.
Certainly, judging from some dismissive comments in the marketing press, one or two of our competitors have found it necessary to attempt to undermine the effectiveness of this innovative new product.
Misinformation does no-one any good whatsoever, so we thought we’d [...]