WRITTEN ON Tuesday, March 2nd, 2010 BY peter AND STORED IN Targeting, directory distribution
If you heard a distant noise around the Wirral area on Saturday morning, it may just have been the sound of several LinkDirect employees choking on their breakfasts.
Then again, perhaps that’s over-estimating the number of Telegraph readers on Merseyside.
Whatever, it was certainly inconsiderate of the newspaper in question to run this article on page 3 [...]
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WRITTEN ON Wednesday, December 9th, 2009 BY mark AND STORED IN Leaflet Distribution, Targeting
Regular visitors to this blog will be aware of our commitment to technology and the huge part it can play it ensuring a leaflet distribution campaign is an exceptionally smart thing for any marketeer or business owner to do.
In recent years our understanding of what is possible with a leaflet distribution has been turned on [...]
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WRITTEN ON Monday, September 21st, 2009 BY chris AND STORED IN Targeting
We don’t normally waste too much time on a competitors’ claims but to read in the same competitors’ newsletter that they “are the only doordrop agency to use Mosaic, the world’s most comprehensive consumer classification system, as its accuracy, richness and detailed level of insight cannot be matched by other equivalents such as Acorn” was [...]
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WRITTEN ON Monday, May 11th, 2009 BY peter AND STORED IN Leaflet Distribution, Targeting
Another day, another tale of newspaper job cuts. It seems a day cannot pass at the moment without another indication of the malaise afflicting the industry, and few commentators predict anything other than a continuing spiral for some time to come yet.
Attracting much less attention - outside the online community, at least - is the [...]
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WRITTEN ON Tuesday, March 17th, 2009 BY mark AND STORED IN Leaflet Distribution, Targeting
Three of us at LinkDirect made the trip down to London recently for the 2009 DMA Door to Door Conference. During an enjoyable day with some interesting contributions from a wide range of industry experts, some common threads emerged.
The Your Choice Preference Scheme, whereby householders can opt out of receiving unaddressed mail delivered by DMA [...]
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WRITTEN ON Wednesday, March 11th, 2009 BY kate AND STORED IN Leaflet Distribution, Targeting
My attention was drawn to this post yesterday, mainly because it referred to social media - and in particular Facebook’s new Fan pages - as the “new door-to-door marketing”.
For those who don’t know, Facebook is about to make some pretty significant changes. First of all, it’s about to redesign the home page we’ve all become [...]