WRITTEN ON Friday, July 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Link Direct has written to the BBC Director General Mark Thompson demanding a right to reply following a BBC One Panorama programme which it claims fundamentally misrepresented its industry.
Chris Roxburgh, a director of the Merseyside based door drop firm, said he is furious about the contents of the Panorama programme ‘Why Hate Junk Mail?’ broadcast [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Wednesday, May 4th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Door drop marketing perfect growth tool for small businesses
The Government is ploughing enormous effort into encouraging small businesses. The recent launch of the Start Up Britain campaign saw the Prime Minister herald ‘the decade of enterprise’. Behind the lofty rhetoric the Government is keenly aware that it needs a dynamic small business sector to drive [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Friday, April 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Businesses and organisations that invest in direct mail as a form of marketing to consumers will have been dismayed by the latest inflation busting increases to the price of stamps. For marketeers or public bodies operating on reduced budgets it really could not have come at a worse time.
It is our view here at Link [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Thursday, March 3rd, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
This April presents a massive sales window for firms battling the recession. The back end of April will see four bank holidays in 11 days and as a result many people are expected to take time off.
So this usual period covering Easter and the Royal Wedding presents a much needed opportunity for firms to sell [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Friday, February 11th, 2011 BY chris AND STORED IN Leaflet Distribution, Targeting
How do you sell a product service or message to the public? It is the fundamental question that taxes, inspires and divides creatives and marketers across the public and private sector. The question has become profoundly more difficult with the recession. Marketing budgets have been slashed and big ticket advertising on TV has been dramatically [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Thursday, January 20th, 2011 BY chris AND STORED IN Case Studies, General, Leaflet Distribution, Targeting
A study released this month by the British Marketing Survey makes fascinating reading for marketing professionals. It provides clear and compelling evidence that door to door leafleting is still one of the most effective forms of advertising and promotion to a consumer audience.
A thousand people were interviewed on what advertising or marketing material they received, [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Monday, January 10th, 2011 BY chris AND STORED IN Case Studies, Leaflet Distribution, Targeting
The Oldham East and Saddleworth by-election this Thursday is another example of how influential and important leaflet distribution can be in the political arena. Ironically, the by-election is actually being fought out due to the Labour MP Phil Woollas losing his seat after being found guilty of misrepresenting a rival on a leaflet. In what [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Tuesday, October 26th, 2010 BY kaye AND STORED IN Targeting
We’re delighted to announce that Simon Hedges, formerly of McCann Erickson, has joined us as Business Development Manager.
Simon spent 13 years at McCann’s Prestbury operation, where in his role as Target Marketing Manager was responsible for door drop campaigns for clients such as Aldi and More Than.
His role at LinkDirect will see him tasked with [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Tuesday, March 2nd, 2010 BY peter AND STORED IN Targeting, directory distribution
If you heard a distant noise around the Wirral area on Saturday morning, it may just have been the sound of several LinkDirect employees choking on their breakfasts.
Then again, perhaps that’s over-estimating the number of Telegraph readers on Merseyside.
Whatever, it was certainly inconsiderate of the newspaper in question to run this article on page 3 [...]
CONTINUE READING - LEAVE A COMMENT (0)
WRITTEN ON Wednesday, December 9th, 2009 BY mark AND STORED IN Leaflet Distribution, Targeting
Regular visitors to this blog will be aware of our commitment to technology and the huge part it can play it ensuring a leaflet distribution campaign is an exceptionally smart thing for any marketeer or business owner to do.
In recent years our understanding of what is possible with a leaflet distribution has been turned on [...]