Comments for LinkDirect Blog http://www.linkdirect.co.uk/wordpress The Weblog of LinkDirect Ltd, UK. Thu, 11 Mar 2010 02:41:31 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Our Mapping Systems are Certainly Smart - Just Ask Our Competitors… by Sebastian Mitter http://www.linkdirect.co.uk/wordpress/2010/01/26/our-mapping-systems-are-certainly-smart-just-ask-our-competitors/comment-page-1/#comment-2550 Sebastian Mitter Fri, 12 Feb 2010 09:38:21 +0000 http://www.linkdirect.co.uk/wordpress/?p=257#comment-2550 Using Mapping Systems for the planning of leaflet distributions and a better spatial targeting have also become in Germany an important factor in the unadressed direct mail process. With webbased planning portals like http://www.leaflet-distribution-germany.com customers from UK can also plan leaflet drosp for their branch offices and subsidiaries in Germany from the Internet. By the way, from all the information on the linkdirect blog and website the linkdirect team is really investing a lot of ressources in transparent informationen on the leaflet market and on helpful suggestions for leaflet delivery planning in the UK. Best Regards from Germany.. Using Mapping Systems for the planning of leaflet distributions and a better spatial targeting have also become in Germany an important factor in the unadressed direct mail process.
With webbased planning portals like http://www.leaflet-distribution-germany.com customers from UK can also plan leaflet drosp for their branch offices and subsidiaries in Germany from the Internet.
By the way, from all the information on the linkdirect blog and website the linkdirect team is really investing a lot of ressources in transparent informationen on the leaflet market and on helpful suggestions for leaflet delivery planning in the UK. Best Regards from Germany..

]]> Comment on LinkDirect to Deliver 42 Million BT Phone Books by Our Mapping Systems are Certainly Smart - Just Ask Our Competitors… | LinkDirect Blog http://www.linkdirect.co.uk/wordpress/2009/11/03/linkdirect-to-deliver-42-million-bt-phone-books/comment-page-1/#comment-2315 Our Mapping Systems are Certainly Smart - Just Ask Our Competitors… | LinkDirect Blog Tue, 26 Jan 2010 16:02:13 +0000 http://www.linkdirect.co.uk/wordpress/?p=195#comment-2315 [...] This prestigious award was in no small part due to our innovative SMART mapping system, developed in-house, which allows for pinpoint accuracy of deliveries at  individual address level. It’s a software tool we’ve developed further since and continue to play a central role in our directory distribution campaigns - and will certainly be used in our forthcoming campaign for BT. [...] [...] This prestigious award was in no small part due to our innovative SMART mapping system, developed in-house, which allows for pinpoint accuracy of deliveries at  individual address level. It’s a software tool we’ve developed further since and continue to play a central role in our directory distribution campaigns - and will certainly be used in our forthcoming campaign for BT. [...]

]]> Comment on Round Level Targeting: The Best-Kept Secret in the Leaflet Distribution World by Why Leaflet Distributors Can Take Heart From Declining Door Drop Volumes | LinkDirect Blog http://www.linkdirect.co.uk/wordpress/2009/11/25/round-level-targeting-the-best-kept-secret-in-the-leaflet-distribution-world/comment-page-1/#comment-2290 Why Leaflet Distributors Can Take Heart From Declining Door Drop Volumes | LinkDirect Blog Thu, 21 Jan 2010 09:28:47 +0000 http://www.linkdirect.co.uk/wordpress/?p=199#comment-2290 [...] What Round Level Targeting does however is introduce targeting at delivery round level, meaning advertisers can target zones containing just 200 households. That’s an improvement in targeting by a factor of 15. (To find out more about Round Level Targeting, watch this presentation.) [...] [...] What Round Level Targeting does however is introduce targeting at delivery round level, meaning advertisers can target zones containing just 200 households. That’s an improvement in targeting by a factor of 15. (To find out more about Round Level Targeting, watch this presentation.) [...]

]]> Comment on Live from Amsterdam: How GPS Tracking is Changing the Leaflet Distribution Industry by Jeff Frankling http://www.linkdirect.co.uk/wordpress/2009/12/09/live-from-amsterdam-how-gps-tracking-is-changing-the-leaflet-distribution-industry/comment-page-1/#comment-1740 Jeff Frankling Thu, 17 Dec 2009 17:09:29 +0000 http://www.linkdirect.co.uk/wordpress/?p=217#comment-1740 I agree Mark. GPS is on the up and we are watching it very carefully. It is clear that in the near future those team distributors not using reliable GPS systems to monitor their deliveries will begin to find it an increasingly more difficult business to operate in. I agree Mark. GPS is on the up and we are watching it very carefully. It is clear that in the near future those team distributors not using reliable GPS systems to monitor their deliveries will begin to find it an increasingly more difficult business to operate in.

]]> Comment on Why a Cheap Leaflet Distribution Can Deliver Trouble for Advertisers by Jeff Frankling http://www.linkdirect.co.uk/wordpress/2009/07/22/why-a-cheap-leaflet-distribution-can-deliver-trouble-for-advertisers/comment-page-1/#comment-651 Jeff Frankling Wed, 19 Aug 2009 20:45:49 +0000 http://www.linkdirect.co.uk/wordpress/?p=153#comment-651 Hi Chris I agree. The industry is undermined by unsustainable low pricing. We should all work towards realistic pricing - the right price for the job we do. If £40/1000 = minimum wage which it will do for average households that is what we must charge. £50/100 for true solus is totally wrong if a proper job is being done - clients are being cheated or the purveryor of these prices is making zero profit, What is the point in that? DOOR DROP ALLIANCE (DDA) members should reject any applicants who are promoting quality leaflet distribution at these levels.. Hi Chris
I agree. The industry is undermined by unsustainable low pricing. We should all work towards realistic pricing - the right price for the job we do. If £40/1000 = minimum wage which it will do for average households that is what we must charge. £50/100 for true solus is totally wrong if a proper job is being done - clients are being cheated or the purveryor of these prices is making zero profit, What is the point in that? DOOR DROP ALLIANCE (DDA) members should reject any applicants who are promoting quality leaflet distribution at these levels..

]]> Comment on Door-to-Door Advertisers Need a Plan B to Combat Royal Mail Strike Threat by Royal Mail Door to Door Jeopardised by Latest Wave of Strikes | LinkDirect Blog http://www.linkdirect.co.uk/wordpress/2009/06/04/door-to-door-advertisers-need-plan-b-to-combat-strike-threat/comment-page-1/#comment-599 Royal Mail Door to Door Jeopardised by Latest Wave of Strikes | LinkDirect Blog Tue, 11 Aug 2009 10:06:19 +0000 http://www.linkdirect.co.uk/wordpress/?p=128#comment-599 [...] As I’ve blogged before, the service provided by the Royal Mail is generally very good. The door to door service we use for our customers provides an extremely effective advertising channel for local businesses. [...] [...] As I’ve blogged before, the service provided by the Royal Mail is generally very good. The door to door service we use for our customers provides an extremely effective advertising channel for local businesses. [...]

]]> Comment on Why We Need Leaflet Distributors, by the DMA by Jeff Frankling http://www.linkdirect.co.uk/wordpress/2009/05/28/why-we-need-leaflet-distributors-by-the-dma/comment-page-1/#comment-197 Jeff Frankling Tue, 02 Jun 2009 17:18:18 +0000 http://www.linkdirect.co.uk/wordpress/?p=124#comment-197 I didn't see the article myself but I know that Robert Keitch is and has been very positive towards the Door Drop council. Clearly more accurate targeting is the way forward for our industry. Hopefully this will see off some of the small time players who dont do our industry any favours. The professionals are now using sophisticated targeting methods and GPS trackers to ensure the leaflets get to the right place. I didn’t see the article myself but I know that Robert Keitch is and has been very positive towards the Door Drop council. Clearly more accurate targeting is the way forward for our industry. Hopefully this will see off some of the small time players who dont do our industry any favours. The professionals are now using sophisticated targeting methods and GPS trackers to ensure the leaflets get to the right place.

]]> Comment on Why the Government Chose a Leaflet Distribution to Tell the Country About Swine Flu by http://www.linkdirect.co.uk/wordpress/2009/04/30/why-the-government-chose-a-leaflet-distribution-to-tell-the-country-about-swine-flu/ | LinkDirect Blog http://www.linkdirect.co.uk/wordpress/2009/04/30/why-the-government-chose-a-leaflet-distribution-to-tell-the-country-about-swine-flu/comment-page-1/#comment-156 http://www.linkdirect.co.uk/wordpress/2009/04/30/why-the-government-chose-a-leaflet-distribution-to-tell-the-country-about-swine-flu/ | LinkDirect Blog Tue, 19 May 2009 14:20:01 +0000 http://www.linkdirect.co.uk/wordpress/?p=110#comment-156 [...] Cameron should recognise this, in the same way that the Central Office of Information recognised this when they chose a leaflet drop to tell the country about swine flu. [...] [...] Cameron should recognise this, in the same way that the Central Office of Information recognised this when they chose a leaflet drop to tell the country about swine flu. [...]

]]> Comment on The Three Cs of Political Leaflet Distributions - Why a Leaflet Drop is a Vote Winner for Your Constituency by http://www.linkdirect.co.uk/wordpress/2009/04/30/why-the-government-chose-a-leaflet-distribution-to-tell-the-country-about-swine-flu/ | LinkDirect Blog http://www.linkdirect.co.uk/wordpress/2009/04/17/the-three-cs-of-political-leaflet-distributions-why-a-leaflet-drop-is-a-vote-winner-for-your-constituency/comment-page-1/#comment-155 http://www.linkdirect.co.uk/wordpress/2009/04/30/why-the-government-chose-a-leaflet-distribution-to-tell-the-country-about-swine-flu/ | LinkDirect Blog Tue, 19 May 2009 10:53:01 +0000 http://www.linkdirect.co.uk/wordpress/?p=93#comment-155 [...] MPs across the country and know how they value the opportunity to keep their constituents informed. We’ve written about the benefits of a door drop for politicians before, and it seems strange that Cameron is effectively calling for reduced [...] [...] MPs across the country and know how they value the opportunity to keep their constituents informed. We’ve written about the benefits of a door drop for politicians before, and it seems strange that Cameron is effectively calling for reduced [...]

]]> Comment on Leaflet Distribution - The Best Way To Advertise Your Business in a Recession? by Kaye http://www.linkdirect.co.uk/wordpress/2009/03/04/leaflet-distribution-the-best-way-to-advertise-your-business-in-a-recession/comment-page-1/#comment-52 Kaye Thu, 02 Apr 2009 10:05:11 +0000 http://www.linkdirect.co.uk/wordpress/?p=29#comment-52 Many thanks for your enquiry, Kerry. Although we can offer a distribution rate of £15.00 per 1,000 via our NewsLink service, which covers you for the delivery of an item up to A4 single alongside the local free newspaper, we have a minimum job costing of £100. Please note, however, that this rate is dictated by the area you wish to cover and is subject to VAT. If you'd like to send us details of your precise requirements, we will be able to supply a firm quotation by return. Kind regards. Kaye Many thanks for your enquiry, Kerry.

Although we can offer a distribution rate of £15.00 per 1,000 via our NewsLink service, which covers you for the delivery of an item up to A4 single alongside the local free newspaper, we have a minimum job costing of £100. Please note, however, that this rate is dictated by the area you wish to cover and is subject to VAT.

If you’d like to send us details of your precise requirements, we will be able to supply a firm quotation by return.

Kind regards.

Kaye

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