WRITTEN ON Friday, February 11th, 2011 BY chris AND STORED IN Leaflet Distribution, Targeting
How do you sell a product service or message to the public? It is the fundamental question that taxes, inspires and divides creatives and marketers across the public and private sector. The question has become profoundly more difficult with the recession. Marketing budgets have been slashed and big ticket advertising on TV has been dramatically [...]
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WRITTEN ON Wednesday, December 29th, 2010 BY chris AND STORED IN General, Leaflet Distribution
We have blogged about this before and make no apologies for doing so again because the effectiveness of a leaflet distribution - from a cost and performance perspective - is timeless and generally acknowledged, but what is perhaps less well known is just how versatile and flexible door drop can be.
There is a hardly a [...]
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WRITTEN ON Wednesday, March 4th, 2009 BY kaye AND STORED IN Leaflet Distribution
I got a direct call from a customer last week. Not to moan or complain about the service they’d received, but to express surprise (and not a small amount of delight) at the success of a recent campaign we had done for them. It had far outweighed their predictions in terms of a return on [...]