WRITTEN ON Friday, July 8th, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
Link Direct has written to the BBC Director General Mark Thompson demanding a right to reply following a BBC One Panorama programme which it claims fundamentally misrepresented its industry.
Chris Roxburgh, a director of the Merseyside based door drop firm, said he is furious about the contents of the Panorama programme ‘Why Hate Junk Mail?’ broadcast [...]
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WRITTEN ON Thursday, March 31st, 2011 BY chris AND STORED IN General, Leaflet Distribution
The door drop marketing industry is confounding the recession. While investment in traditional forms of advertising such as newspaper, radio and TV is plunging, investment in unaddressed mail or ‘leafleting’ is increasing. New figures published in Marketing Week show that unaddressed mail marketing is actually growing. In 2010 the top ten biggest unaddressed advertisers spent [...]
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WRITTEN ON Monday, March 14th, 2011 BY chris AND STORED IN Uncategorized
Chris Roxburgh is a director of one of the UK’s leading door drop marketing firms ‘Link Direct’ http://www.linkdirect.co.uk/ . Although he works with PLCs and the public sector, SMEs are his biggest single client group. Link Direct works with SMEs across the UK and employs over 36,000 distributors each year
Small to medium sized firms [...]
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WRITTEN ON Thursday, March 3rd, 2011 BY chris AND STORED IN General, Leaflet Distribution, Targeting
This April presents a massive sales window for firms battling the recession. The back end of April will see four bank holidays in 11 days and as a result many people are expected to take time off.
So this usual period covering Easter and the Royal Wedding presents a much needed opportunity for firms to sell [...]
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WRITTEN ON Friday, February 11th, 2011 BY chris AND STORED IN Leaflet Distribution, Targeting
How do you sell a product service or message to the public? It is the fundamental question that taxes, inspires and divides creatives and marketers across the public and private sector. The question has become profoundly more difficult with the recession. Marketing budgets have been slashed and big ticket advertising on TV has been dramatically [...]
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WRITTEN ON Friday, March 27th, 2009 BY chris AND STORED IN Leaflet Distribution
We’re seeing a noticeable increase in approaches from businesses who have traditionally used more expensive ways of marketing their business. It’s obviously a reflection of the times - as well as the declining influence of channels such as print advertising - but we’re fervent believers in the genuine VALUE of a leaflet distribution. And before [...]
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WRITTEN ON Wednesday, March 11th, 2009 BY admin AND STORED IN Leaflet Distribution, Targeting
My attention was drawn to this post yesterday, mainly because it referred to social media - and in particular Facebook’s new Fan pages - as the “new door-to-door marketing”.
For those who don’t know, Facebook is about to make some pretty significant changes. First of all, it’s about to redesign the home page we’ve all become [...]
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WRITTEN ON Wednesday, March 4th, 2009 BY andrew AND STORED IN Information Technology
I was in London last week and thought I’d have a look round the Technology for Marketing And Advertising exhibition at Earls Court.
I went with a completely open mind, although there were a few things that I wanted to get specific information about: Content Management Systems, Customer Relationship Management Systems, and any GIS-related marketing tools.
What was very [...]