WRITTEN ON Thursday, January 21st, 2010 BY chris AND STORED IN Leaflet Distribution
According to the Direct Marketing Association, door drop marketing volumes fell last year by a not insignificant 11%, while total expenditure decreased by 5%. You can read more about it here.
While these numbers sound sizeable, it’s important to remember that door drop volume and expenditure still equate to 9 billion items and £277million respectively.
And in [...]
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WRITTEN ON Monday, September 21st, 2009 BY chris AND STORED IN Leaflet Distribution
They say that imitation is the sincerest form of flattery so you can imagine how flattered we were to receive a major competitors’ newsletter proudly proclaiming that they had launched an “innovative new service that accurately identifies local authorities’ boundaries”, one that “combines doordrops and direct mail to hit the right households”.
This sounds familiar we [...]
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WRITTEN ON Thursday, May 28th, 2009 BY chris AND STORED IN General, Leaflet Distribution
Good to see a really positive interview with Direct Marketing Association chief executive Robert Ketich in today’s Manchester Evening News.
Unfortunately, the MEN do not appear to have made the interview available online, but I wanted to flag up a couple of lines which I think sum up the merits of a leaflet distribution really well. [...]
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WRITTEN ON Tuesday, May 19th, 2009 BY chris AND STORED IN Leaflet Distribution
It would take a braver man than me to stick up for MPs expenses’ in the current climate, but the calls to scrap the Communications Allowance does strike me as something of a kneejerk reaction.
In last week’s Prime Minister’s Questions, Conservative leader David Cameron made his position very clear when he said that the £10,000 [...]
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WRITTEN ON Thursday, May 14th, 2009 BY chris AND STORED IN Leaflet Distribution
We’ve just uploaded a presentation to Slideshare that hopefully serves as an introduction to leaflet distribution for all those who are unsure about its benefits, or even what it is exactly. Take a look below.
Budget Marketing for a Recession: An Introduction to Leaflet Distribution
View more presentations from LinkDirect.
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WRITTEN ON Monday, May 11th, 2009 BY peter AND STORED IN Leaflet Distribution, Targeting
Another day, another tale of newspaper job cuts. It seems a day cannot pass at the moment without another indication of the malaise afflicting the industry, and few commentators predict anything other than a continuing spiral for some time to come yet.
Attracting much less attention - outside the online community, at least - is the [...]
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WRITTEN ON Thursday, April 30th, 2009 BY kaye AND STORED IN Leaflet Distribution
It’s not often that a leaflet distribution leads the national news, but that’s exactly what happened yesterday morning.
With the true scale or danger of the swine flu virus still unknown, the Department of Health has decided to prepare for the worst by distributing leaflets about the illness to every household in the UK.
A government spokeswoman [...]
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WRITTEN ON Thursday, April 23rd, 2009 BY edward AND STORED IN Case Studies, Leaflet Distribution
On what was an otherwise gloomy Budget Day on Thursday, there was one announcement that caught my eye - the car scrappage scheme.
Under the terms of this new initiative, motorists will be handed a £2,000 discount on new cars if they trade in a car that’s more than a decade old.
There are of course fuel [...]
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WRITTEN ON Friday, April 17th, 2009 BY chris AND STORED IN Leaflet Distribution
Recent events have once again demonstrated the importance in politics of effective communication. For a supposed master of spin, Damien McBride was powerless to prevent his private email escalating into a damaging episode for himself, his boss and the Labour Party.
McBride’s misguided intention was to try and use online media to try and smear the [...]
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WRITTEN ON Monday, April 6th, 2009 BY mark AND STORED IN General, Leaflet Distribution
The leaflet distribution could almost have been invented for councils. Aside from ringing up every household within its boundary, there is no more effective and accurate way for a council to communicate its various messages to the people it serves.
Having worked with many councils across the UK over the years (42 at the last count!), [...]