WRITTEN ON Tuesday, March 8th, 2011 BY chris AND STORED IN Uncategorized
As a Merseyside and North West based business we are passionate about our region. The nature of our business means we offer a national service of leaflet, directory and free newspaper delivery. We have a delivery workforce in excess of 30,000, which can be harnessed to spread your message. However, we want to see a [...]
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WRITTEN ON Monday, February 21st, 2011 BY chris AND STORED IN Leaflet Distribution, Uncategorized
LinkDirect are agents for Royal Mail Door to Door and each week they announce the areas that are available for a reduced rate leaflet distribution late sales booking.
They have just made areas available for weeks commencing March 14th and March 21st so if you wanted to use the Royal Mail network but thought that you [...]
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WRITTEN ON Friday, February 11th, 2011 BY chris AND STORED IN Leaflet Distribution, Targeting
How do you sell a product service or message to the public? It is the fundamental question that taxes, inspires and divides creatives and marketers across the public and private sector. The question has become profoundly more difficult with the recession. Marketing budgets have been slashed and big ticket advertising on TV has been dramatically [...]
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WRITTEN ON Thursday, January 20th, 2011 BY chris AND STORED IN Case Studies, General, Leaflet Distribution, Targeting
A study released this month by the British Marketing Survey makes fascinating reading for marketing professionals. It provides clear and compelling evidence that door to door leafleting is still one of the most effective forms of advertising and promotion to a consumer audience.
A thousand people were interviewed on what advertising or marketing material they received, [...]
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WRITTEN ON Monday, January 10th, 2011 BY chris AND STORED IN Case Studies, Leaflet Distribution, Targeting
The Oldham East and Saddleworth by-election this Thursday is another example of how influential and important leaflet distribution can be in the political arena. Ironically, the by-election is actually being fought out due to the Labour MP Phil Woollas losing his seat after being found guilty of misrepresenting a rival on a leaflet. In what [...]
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WRITTEN ON Wednesday, December 29th, 2010 BY chris AND STORED IN General, Leaflet Distribution
We have blogged about this before and make no apologies for doing so again because the effectiveness of a leaflet distribution - from a cost and performance perspective - is timeless and generally acknowledged, but what is perhaps less well known is just how versatile and flexible door drop can be.
There is a hardly a [...]
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WRITTEN ON Thursday, January 21st, 2010 BY chris AND STORED IN Leaflet Distribution
According to the Direct Marketing Association, door drop marketing volumes fell last year by a not insignificant 11%, while total expenditure decreased by 5%. You can read more about it here.
While these numbers sound sizeable, it’s important to remember that door drop volume and expenditure still equate to 9 billion items and £277million respectively.
And in [...]
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WRITTEN ON Monday, September 21st, 2009 BY chris AND STORED IN Leaflet Distribution
They say that imitation is the sincerest form of flattery so you can imagine how flattered we were to receive a major competitors’ newsletter proudly proclaiming that they had launched an “innovative new service that accurately identifies local authorities’ boundaries”, one that “combines doordrops and direct mail to hit the right households”.
This sounds familiar we [...]
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WRITTEN ON Thursday, May 28th, 2009 BY chris AND STORED IN General, Leaflet Distribution
Good to see a really positive interview with Direct Marketing Association chief executive Robert Ketich in today’s Manchester Evening News.
Unfortunately, the MEN do not appear to have made the interview available online, but I wanted to flag up a couple of lines which I think sum up the merits of a leaflet distribution really well. [...]
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WRITTEN ON Tuesday, May 19th, 2009 BY chris AND STORED IN Leaflet Distribution
It would take a braver man than me to stick up for MPs expenses’ in the current climate, but the calls to scrap the Communications Allowance does strike me as something of a kneejerk reaction.
In last week’s Prime Minister’s Questions, Conservative leader David Cameron made his position very clear when he said that the £10,000 [...]