WRITTEN ON Thursday, January 20th, 2011 BY chris AND STORED IN Case Studies, General, Leaflet Distribution, Targeting
A study released this month by the British Marketing Survey makes fascinating reading for marketing professionals. It provides clear and compelling evidence that door to door leafleting is still one of the most effective forms of advertising and promotion to a consumer audience.
A thousand people were interviewed on what advertising or marketing material they received, [...]
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WRITTEN ON Monday, September 21st, 2009 BY chris AND STORED IN Targeting
We don’t normally waste too much time on a competitors’ claims but to read in the same competitors’ newsletter that they “are the only doordrop agency to use Mosaic, the world’s most comprehensive consumer classification system, as its accuracy, richness and detailed level of insight cannot be matched by other equivalents such as Acorn” was [...]
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WRITTEN ON Wednesday, March 4th, 2009 BY andrew AND STORED IN Information Technology
I was in London last week and thought I’d have a look round the Technology for Marketing And Advertising exhibition at Earls Court.
I went with a completely open mind, although there were a few things that I wanted to get specific information about: Content Management Systems, Customer Relationship Management Systems, and any GIS-related marketing tools.
What was very [...]